Marketing automation for collectibles sellers
Collectors follow release dates closely, and they buy from the shop they trust to have it in stock. Maggie, your AI CMO, writes your release guides, restock posts and event news for your website and channels, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why collectibles sellers struggle to keep their marketing going
Stock arrives in waves, collectors want news the moment it lands, and you're the one sorting singles, packing orders and running Friday night events.
Release weeks swallow everything
Pre-orders, allocation emails, packing sealed product and answering the same question about delivery dates. The week a new set lands is the week you have least time to tell people you have it.
Marketplaces own the collector
eBay and other marketplaces bring sales, but they take fees and put you in a list of identical listings. A collector who knows your own shop comes back for every release.
Trust is everything
Collectors worry about fakes, damaged corners and resealed packs. If your site doesn't show how you check, grade, store and ship, they buy from someone who does.
Your event nights are invisible
Tournaments, prerelease events and trade nights fill your shop, but only the regulars know about them. New players search for a game store nearby and find a profile that last posted months ago.
A new set lands in three weeks, and your posts are already queued.
It's a Monday after a busy weekend tournament, and the next big card set is out in three weeks. Pre-orders are open, but nothing about the release is on your blog, and your Google Business profile still shows last month's event.
You paste your shop's website into cmo.so. Maggie reads it and writes your brand profile: your trading card singles and sealed product, the figures and memorabilia you stock, your weekly events, how you check and protect every card, the collectors and players who shop with you, and the friendly, slightly nerdy way you talk. You correct one thing: you stopped buying collections by post last year.
By Wednesday the drafts are waiting, each with a picture in your shop's look: a blog post on what to know before the new set comes out, a guide to storing and protecting valuable cards, a Google Business event for your prerelease night with a button to your booking page, and an Instagram post about a box of vintage figures that just came in (Instagram is in beta). You approve three and add your store opening hours to the fourth.
The posts go out across the three weeks at the times you set for each channel, and each comes back with its link. While you're sorting singles into binders, Maggie is already planning the posts for the Christmas rush, and Search Console in cmo.so shows which guides collectors are finding.
A marketing assistant who knows the release calendar
Each of those problems has an answer, and you still decide what goes out under your shop's name.
Guides collectors actually search for
Posts on upcoming sets, how grading works, storing and protecting cards, spotting fakes and starting a collection, written for Google and for AI answers. Published to your WordPress or WooCommerce, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotReady before every release
Release dates, pre-order windows, restocks and Christmas. Posts are written and queued ahead, so collectors hear from you first while you're busy packing orders.
Release scheduleFill your event nights
Google Business posts keep your shop visible to players searching nearby, with events for tournaments and prerelease nights, offers, and buttons that take people straight to booking.
Google BusinessYour shop, not just another listing
Enter your website and Maggie builds your brand profile: what you stock, who collects it, how you check and ship, competitors and voice. Every post and picture starts from it.
Brand profileOne new arrival, every channel
One idea becomes a post for each channel in its own style: Instagram, TikTok, YouTube and Facebook for collectors and players (in beta), your blog for guides and Google Business for local events.
Every channelApprove between orders
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel when a product sells out.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your shop's website to every release covered in four steps
Enter your website
Maggie reads it and drafts your shop's brand profile in minutes.
Check your profile
Correct the games, brands and ranges you stock, add your events and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways collectibles sellers try to reach collectors, and where each one runs out.
…sell only on marketplaces?
They bring buyers, but they take a fee on every sale and the collector remembers the marketplace, not you. Guides and news on your own website build collectors who come straight to your shop.
…rely on Discord and Facebook groups?
Groups are great for your regulars, but new collectors searching Google never see them. Posts on your website and Google Business reach the people who don't know you yet.
…post on Instagram when stock lands?
Stock always lands when you're busiest, so the post comes late or not at all. Maggie writes ahead and keeps every channel going while you unpack.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, which is a lot of booster boxes for a small shop. Maggie writes and publishes every week from £15 a month.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for collectibles sellers: your questions
Still unsure?
What is marketing automation for collectibles sellers?
It's software that does the repeating work of marketing a collectibles or trading card shop: planning posts around releases and events, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your shop's website, and nothing goes out until you approve it.
How do collectibles sellers get more customers online?
Collectibles sellers get more customers online by being the shop collectors trust and find first: helpful guides on their own website, news before every release, and an active Google Business profile for local players.
Maggie writes those posts every week and queues them ahead of each release, and Search Console in cmo.so shows which ones bring collectors to your site.
How much does marketing automation cost for a collectibles shop?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most single shops, and Pro at £45 a month suits a growing shop posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should collectibles sellers start with?
Most collectibles sellers start with their own blog for release and care guides, plus Google Business if they have a shop or run events.
Instagram, TikTok, YouTube and Facebook are in beta and suit new arrivals, unboxings and collection showcases. Each channel has its own posting times and queue.
Can cmo.so write about new set releases before they come out?
It can, using the release details you have on your website or add to your brand profile. Maggie plans posts for the pre-order window, release week and the weeks after, and queues them ahead.
You check every post before it goes out, so dates and details are right when collectors read them.
Will cmo.so change my prices or stock?
No, cmo.so never changes your products, prices or stock. Maggie writes and publishes posts, and they can link to your product and pre-order pages.
So a release guide or restock post can send readers straight to something they can buy.
Will the posts tell people cards are a good investment?
They won't unless you write that yourself. Maggie writes about collecting, playing, storing and grading, and you decide how your shop talks about value.
Every post waits for your approval by default, so you can remove anything that sounds like a promise about future prices.
Can it help fill our tournaments and event nights?
It helps by making your events easy to find. Maggie writes Google Business events with buttons such as Book, plus blog and social posts that explain what happens at a prerelease or a beginners' night.
She doesn't run bookings or connect to a booking system, so players still sign up through your own website or in store.
We sell both trading cards and memorabilia. Can cmo.so handle both?
It handles both from one brand profile. Maggie can write card guides for players and posts about signed items or vintage figures for collectors, and you choose which channel gets which.
If each range has its own website, add both to one account and each gets its own brand profile, channels, schedule and approvals.
Is it safe to let AI post for my shop?
It's safe because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Can my team approve posts too?
Your team can approve posts too. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So the person who runs your events can approve event posts while you look after the blog.
Have the next release covered before the boxes arrive
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time