Marketing automation for toy brands
Parents and grandparents search for the right toy long before they buy it, and most of them search in the weeks you're busiest packing orders. Maggie, your AI CMO, writes gift guides, play ideas and product stories for your shop and social channels, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why toy brands struggle to keep their marketing going
A small toy brand is a design studio, a warehouse and a customer service desk at once. Writing about the toys tends to come last.
Half the year happens in ten weeks
From late October to Christmas you're packing, restocking and answering “will it arrive in time?”. That's exactly when gift buyers are searching and your posting stops.
The buyer isn't the player
A grandparent wants to know which age a toy suits, whether it's safe for a toddler and why it's worth the price. Product pages with a line of description don't answer that.
Marketplaces get the credit
Big marketplaces bring sales, but they take a share and the customer remembers the marketplace. A parent who finds your own shop through a gift guide is worth far more to you.
Stockists hear about new ranges late
Independent toy shops and gift stores plan their orders months ahead. If your new range only appears on Instagram, the buyers you want may never see it.
The Christmas gift guides are written before the first rush of orders.
It's the first week of October. Your new wooden play kitchen has just landed in the warehouse, the stockist catalogue needs sending, and the Christmas gift guide you meant to write in August still doesn't exist.
You paste your shop's website into cmo.so. Maggie reads it and writes your brand profile: the wooden and fabric toys you make, the ages they suit, the parents and gift buyers who choose you, the shops that stock you, and the warm, unfussy way you talk about play. You correct one thing: the musical range is being retired after Christmas.
By Tuesday the drafts are waiting, each with a picture in your brand's look: a blog post on the best first toys for a one-year-old, a gift guide for children aged three to five with links to each toy, an Instagram post showing the play kitchen set up for a pretend café, and a LinkedIn post for independent shop owners about the new range and how to order. You approve three and add the last order date for Christmas delivery to the fourth.
The posts go out at the times you set for each channel, spread across the autumn, and each comes back with its link. While you're packing December's orders, Maggie is already planning the January posts, and Search Console in cmo.so shows which gift guides people are finding.
A marketing assistant who knows the toy year
Each of those problems has an answer, and you still decide what goes out under your brand's name.
Gift guides and play ideas on your blog
Posts on toys by age, birthday and Christmas gift ideas, rainy-day play and how a toy helps children learn, written for Google and for AI answers. Published to your Shopify, WooCommerce, Wix or Webflow shop, or any site through the cmo.so API.
Blog on autopilotReady before the golden quarter
Christmas, Black Friday, birthdays, Easter and the summer holidays. Posts are written and queued well ahead, so they keep going out while you're packing orders.
Seasonal scheduleAnswers for the people who buy
Clear posts on age suitability, materials, what's in the box and how to care for a toy, so parents and grandparents can choose with confidence. Links take readers straight to the right product.
For gift buyersYour toys, your voice
Enter your website and Maggie builds your brand profile: your ranges, who buys them, what sets you apart from other toy brands, competitors and voice. Every post and picture starts from it.
Brand profileOne new toy, every channel
One idea becomes a post for each channel in its own style: Instagram, Facebook, YouTube and TikTok for parents (in beta), and LinkedIn for shop owners and buyers who might stock you.
Every channelApprove between orders
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel when a toy sells out.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your shop's website to a season of posts in four steps
Enter your website
Maggie reads it and drafts your brand profile in minutes.
Check your profile
Correct your ranges and age groups, add your key dates and choose the channels you want.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways small toy brands try to get noticed, and where each one runs out.
…sell mainly through marketplaces?
They bring volume, but they take a share of every sale and you compete with thousands of toys on price. Gift guides on your own shop bring parents who buy from you directly.
…send toys to parenting influencers?
A good mention can sell out a toy for a week, but it costs stock and money each time and then the post scrolls away. Maggie keeps your own channels and blog posting every week.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, which is a lot of stock for a small brand. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your ranges or age guidance. Maggie remembers your brand and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for toy brands: your questions
Still unsure?
What is marketing automation for toy brands?
It's software that does the repeating work of marketing a toy brand: planning posts around Christmas, birthdays and school holidays, writing gift guides and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your shop's website, and nothing goes out until you approve it.
How do toy brands get more customers online?
Toy brands get more customers online by answering what gift buyers search for: toys by age, gift ideas for each occasion and clear details on materials and safety, on their own shop and social channels, well before the busy weeks.
Maggie writes those posts every week and links each one to the right product, and Search Console in cmo.so shows which ones bring people to your shop.
How much does marketing automation cost for a toy brand?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing toy brand posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should toy brands start with?
Most toy brands start with their own blog for gift guides and toys by age, because that's what parents and grandparents search for, plus Instagram and Facebook (in beta) where parents share what their children love.
YouTube and TikTok are also in beta and suit toys that are fun to watch in action, and LinkedIn reaches shop owners and buyers. Each channel has its own posting times and queue.
Is it safe to let AI post for my toy brand?
It is safe because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Who are the posts written for, parents or children?
The posts are written for the adults who buy: parents, grandparents, godparents and gift buyers, in the tone you set in your brand profile.
They describe what a child does with the toy and which ages it suits, so the person choosing can picture it, and you check every draft before it goes out.
How does it handle age ranges and safety information?
Maggie, your AI CMO, uses the ages, materials and safety details from your website and brand profile, so posts match what you already state on your product pages.
She doesn't invent safety claims or test results. Check that each post matches your own labelling before you approve it, because your brand stays responsible for what it publishes.
Will the Christmas posts be ready in time?
The Christmas posts are planned and written weeks ahead, so you can approve them in October and early November, before the rush starts.
You can add your last order dates for Christmas delivery, and pause a channel at any time if a toy sells out.
Can cmo.so help us reach independent toy shops?
cmo.so can help shop owners and buyers see your new ranges. Maggie writes LinkedIn posts and blog posts about new toys, what makes them sell and how to become a stockist.
She doesn't send emails or catalogues, so stockist orders still come to you in the way they do now.
Will cmo.so change my prices or stock?
No, cmo.so never changes products, prices or stock in your shop. Maggie writes and publishes posts, and can link them to the toys and collections you already sell.
So a gift guide can send each reader straight to a toy they can buy.
Which shops does it work with?
cmo.so publishes to Shopify, WordPress (including WooCommerce), Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
We have two toy brands. Can cmo.so handle both?
cmo.so handles several brands in one account. Add each brand's website and each gets its own brand profile, channels, schedule and approvals.
So a baby range and a range for older children can each have their own voice and pictures.
Can my team approve posts too?
Your team can approve posts too. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So the person who runs your social channels can approve posts while you keep an eye on the gift guides.
Have your gift guides ready before the parents start searching
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time