Marketing automation for CAD and 3D software companies
Engineers, product designers and 3D artists pick their tools by searching for how to do one specific job, then trying whatever answered it best. Maggie, your AI CMO, writes those tutorials, workflow guides and release posts every week, and you approve each one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
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Why CAD and 3D software companies struggle to keep content flowing
Your engineers ship features, your support team answers file import questions and your one marketer is also writing the release notes.
The big names own every search
Someone searching how to model a sheet metal part or how to export clean STL files finds the large vendors' help pages first. A smaller tool that does the job better never gets a look.
Releases ship quietly
You spend months on a new constraint solver or faster rendering, publish a changelog, and most users never notice. Prospects comparing tools have no idea you caught up, or moved ahead.
Switchers need hand-holding
People think about moving tools when licence prices change or a project needs a new file format. They want to know whether their files, shortcuts and habits will survive the move, and you rarely have the page that tells them.
Your users' work never gets shown
Customers design drones, furniture, jewellery and game assets in your software. Those projects would sell it better than any feature list, but nobody has time to write them up.
Version 6 ships in a fortnight, and its tutorials are already written.
It's Monday and version 6 of your parametric CAD tool ships in two weeks, with a new sheet metal workspace and better STEP import. Your blog's last tutorial is from the previous release.
You enter your product's website into cmo.so. Maggie reads it and writes your brand profile: browser-based parametric CAD for product designers and small engineering teams, the free plan for hobbyists and students, the plugins your community builds, the people moving from desktop CAD, and the clear, patient way you explain things to newcomers. You correct one thing: you dropped the offline desktop app last year.
By Tuesday the drafts are waiting, each with a picture in your product's look: a step-by-step tutorial on designing a bent sheet metal bracket, a guide to importing STEP files from other CAD tools without losing features, a LinkedIn post for engineering managers on collaborative design reviews, and a YouTube post built from a short screen recording your designer uploaded. You approve three from your phone and fix a menu name in the fourth.
The posts go out at the times you set for each channel, before and after release day, and each comes back with its link. While your team watches the release, Maggie is planning next month's tutorials, and Search Console in cmo.so shows which how-to guides designers are finding.
Marketing that teaches people to use your software
Each problem has an answer, and nothing goes out under your product's name until you have approved it.
Tutorials and workflow guides
Step-by-step guides on modelling techniques, file formats, rendering, 3D printing prep and the jobs your tool does best, written for Google and for AI answers. Published to WordPress, Webflow, Wix, Shopify or any site through the cmo.so API.
Blog on autopilotRelease posts that people read
Each new version becomes a run of posts, from what's new to how to use each feature, queued before and after release day so the update keeps being noticed for weeks.
Release scheduleGuides for people switching tools
Posts on moving files, shortcuts and habits from other CAD and 3D tools, written fairly and from what is in your brand profile, so switchers find you when they're ready to move.
Switching guidesA brand profile built from your site
Maggie reads your website and writes your features, who uses your software, what sets you apart from the large vendors, your competitors and your voice. Every post and picture starts from it.
Brand profileScreen recordings on YouTube
Upload a short screen recording or render and it can become a post for YouTube, TikTok, Instagram and Facebook, all in beta. Uploaded videos are only used to post them and are deleted within 7 days.
Video postsFound in AI answers too
Designers ask ChatGPT and Google's AI which tool to use for a job. Clear, quotable guides help, and AI visibility in cmo.so shows how Google's AI answers describe your software.
AI visibilityYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your product website to a library of tutorials in four steps
Enter your website
Maggie reads it and drafts your product's brand profile in minutes.
Check your profile
Correct your features and plans, add your users' industries and upcoming releases, and choose the channels you want.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways CAD and 3D software makers try to grow, and where each one runs out.
…let the community forum do it?
Your forum answers existing users' questions, but people who haven't heard of you don't search it. Tutorials on your own site meet them when they're looking for how to do a job.
…rely on resellers and partners?
Resellers help in some markets, but they sell what pays them best and rarely write about your newest features. Your own posts keep every release in front of designers.
…ask the engineers to write tutorials?
They know the features best, but each tutorial takes them a day away from the roadmap. Maggie drafts it and an engineer checks the steps in ten minutes.
…hire a technical content writer?
A full-time marketing hire in the UK costs around £3,000 a month before tools, and still needs time to learn your software. Maggie starts from your website and learns from every edit, from £15 a month.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for CAD and 3D software companies: your questions
Still unsure?
What is marketing automation for CAD and 3D software companies?
It's software that handles the repeating work of marketing a design tool: planning topics, writing tutorials, release posts and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does this from your product's website and brand profile, and nothing goes out until you approve it.
How do CAD and 3D software companies get more users online?
CAD and 3D software companies get more users online by answering the exact how-to questions designers search for: tutorials, workflow guides, file format explainers and fair guides for people switching tools.
Maggie writes those posts every week and keeps releases visible for weeks after they ship, and Search Console in cmo.so shows which guides bring people to your site.
How much does marketing automation cost for a CAD or 3D software company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a product posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.
Which channels should CAD and 3D software companies start with?
Most start with their own blog for tutorials and LinkedIn for engineering managers and design leads, because that's where tools get researched and recommended.
YouTube, TikTok and Instagram are in beta and suit short screen recordings and renders. Each channel has its own posting times and queue.
Is it safe to let AI write about our software?
Yes, because nothing goes out until you approve it. Approvals are on by default for every channel, and you can edit any step or skip a post.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Will the tutorials get menu names and steps right?
They're written from your website and documentation pages, but software changes quickly, so someone who knows the product should check each tutorial before approving it.
When you fix a menu name or a step, Maggie learns from the edit, so later tutorials match your interface more closely.
Can posts compare us with other CAD tools?
Yes, they can explain how your workflow differs and how to move files across, using the competitors listed in your brand profile.
Keep comparisons fair and check any statement about another product before you approve it, because other tools change too.
Can cmo.so write for engineers and 3D artists separately?
Yes. Each channel has its own voice and post template, so LinkedIn can speak to engineering teams while Instagram and TikTok speak to artists and makers.
The blog can carry both, with tutorials planned around the jobs each group does most.
Can we post renders and screen recordings?
Yes, you can upload a render or short screen recording and turn it into a post for YouTube, TikTok, Instagram and Facebook, which are in beta.
Uploaded videos are only used to post them and are deleted within 7 days.
Does it help with education and student licences?
It can help students and teachers find you. Maggie writes beginner tutorials, course project ideas and posts about your education plans, from what's in your brand profile.
These often work well on the blog and on video channels, where students look for help with assignments.
Which websites does it publish to?
cmo.so publishes to WordPress, Webflow, Wix and Shopify, and to any other website through the cmo.so API.
Developers can also use the cmo.so MCP server and CLI, and each post is reported back with its link once it is live.
Can our product and support teams approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So a product manager can check release posts while support checks the tutorials.
Give every release the tutorials it deserves
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time