Marketing automation for business networking groups
Your group grows when local business owners see what happens in the room and want a seat at the table. Maggie, your AI CMO, turns every meeting, speaker and member into posts for LinkedIn, your website and Google Business, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why networking groups struggle to keep their marketing going
The group runs on volunteers and early mornings. Someone is meant to post after each meeting, and by lunchtime they are back running their own business.
Great meetings nobody outside sees
A sharp guest speaker, a member who passed a big referral, a room full of laughter at seven in the morning. None of it reaches the business owners who might join, because nobody wrote it up.
Visitor mornings that go half full
You book a venue and a breakfast for a visitor day, then rely on members to invite people. Without posts in the weeks before, the empty chairs show.
Members want to be featured
Part of what members pay for is being seen. When member spotlights stop after the first few, renewals get harder to talk about.
The marketing role keeps changing hands
The membership or comms role rotates every year, so the voice, the hashtags and the half-finished blog change with it. Each new volunteer starts from a blank page.
Visitor day is a month away, and the invitations are already going out.
It's Thursday, straight after the weekly breakfast meeting. The guest speaker on cash flow was excellent, two members have said they want a spotlight, and visitor day is a month away with nothing posted about it.
You enter the group's website into cmo.so. Maggie reads it and writes your brand profile: when and where you meet, the trades and professions you already have in the room, the seats you still want to fill, what members get from the group, and the friendly, no-hard-sell way you talk about networking. You correct one thing: the group moved to the hotel by the ring road last spring.
By the next morning the drafts are waiting, each with a picture in the group's look: a LinkedIn post on three things members learned about cash flow, a blog post on what to expect at your first networking breakfast, two member spotlights for the accountant and the electrician, and a Google Business event for visitor day with a button to book a seat. You approve four from your phone and add a member's quote to the fifth.
The posts go out at the times you set for each channel, spread across the month, and each comes back with its link. While you're printing name badges, Maggie is already drafting the visitor-day recap, and Search Console in cmo.so shows which posts bring local business owners to your website.
A marketing assistant who comes to every meeting
Each of those problems has an answer, and the group's leadership still decides what goes out under its name.
Meeting recaps every week
After each meeting, tell Maggie who spoke and what landed, and she turns it into a LinkedIn post and a short blog recap the same day, so the meeting keeps working after the coffee is cleared.
Meeting recapsMember spotlights on a rota
A steady run of posts introducing members, what they do and who makes a good referral for them, so every member gets their turn and the group shows who is in the room.
Member spotlightsVisitor days that fill up
Invitation posts planned weeks ahead, plus Google Business events with a Book button, so business owners searching for networking nearby find the next open meeting.
Google BusinessGuides that answer joiners' questions
Blog posts on how networking breakfasts work, how to give a good sixty-second pitch and what membership involves, written for Google and for AI answers and published to your website.
Blog on autopilotOne voice, whoever is volunteering
Your brand profile keeps the group's voice, meeting details and membership pitch in one place. When the comms role changes hands, the next person approves drafts instead of starting again.
Brand profileEach chapter on its own schedule
Running several chapters? Each chapter with its own website gets its own brand profile, channels, schedule and approvals, all in one account.
Several chaptersYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your group's website to a month of posts in four steps
Enter your website
Maggie reads it and drafts the group's brand profile in minutes.
Check your profile
Correct your meeting time and venue, add the seats you want to fill and choose your channels.
Review the drafts
Recaps, spotlights and visitor-day posts arrive with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways networking groups try to stay visible, and where each one runs out.
…ask a member to do it as their give-back?
Volunteers mean well, but their own business comes first and the posts stop when they get busy. Maggie writes every week, and the volunteer only has to approve.
…rely on word of mouth?
Members inviting guests is the heart of the group, but guests look you up before they come. A website and LinkedIn page that show recent meetings make the invitation easier to accept.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, which is more than many groups take in fees. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT after each meeting?
You still have to brief it, remember the group's details, make a picture and post it to each channel yourself. Maggie keeps the group's profile and runs the schedule for you.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for business networking groups: your questions
Still unsure?
What is marketing automation for business networking groups?
It's software that does the repeating work of promoting a networking group: planning posts around meetings and visitor days, writing recaps and member spotlights, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your group's website, and nothing goes out until someone in the group approves it.
How do business networking groups get more members online?
Networking groups get more members online by showing what happens in the room: regular meeting recaps, member spotlights, clear details on when and where you meet, and invitations to visitor days posted well ahead.
Maggie writes those posts every week for LinkedIn, Google Business and your website, and Search Console shows which posts bring local business owners to your pages.
How much does marketing automation cost for a networking group?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most single groups, and Pro at £45 a month suits a group posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should networking groups start with?
Most networking groups start with LinkedIn, because that's where local business owners and professionals look each other up, plus Google Business so people searching for networking nearby find your meetings.
Facebook is in beta and suits groups with a strong local community feel. Each channel has its own posting times and queue.
Can cmo.so write member spotlights?
Yes. Send over a member's website or a few lines about them, and Maggie writes a spotlight on what they do, who they help and what makes a good referral for them.
You check each spotlight before it goes out, and you can send the member the link once it's live.
How does it help fill a visitor day?
It helps by starting early. Maggie plans invitation posts for the weeks before a visitor day and writes a Google Business event with a button to your booking page.
She doesn't take bookings or send email invitations, so guests still sign up through your website or the link you already use.
Can it write up a guest speaker's talk?
Yes, it can. Add a few notes on what the speaker covered, and Maggie turns them into a LinkedIn post and a blog recap that credits the speaker and links to their website.
You approve the recap first, so you can check names and points before anyone outside the group sees them.
We run several chapters. Can cmo.so handle them all?
Yes. If each chapter has its own website, add them all to one account and each gets its own brand profile, channels, schedule and approvals.
If the chapters share one website, Maggie can write posts for each chapter's meetings and area from the same brand profile.
Our comms volunteer changes every year. Does that matter?
No, because the group's voice and details live in the brand profile, not in one person's head. A new volunteer can pick up the drafts on day one.
Add them in Me → Team with a preset such as editor, and remove the previous volunteer when they hand over.
Is it safe to let AI post for our group?
Yes, because nothing goes out until it's approved. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Let the next business owner see what they're missing
Enter your group's website. Your brand profile and first week of recaps, spotlights and invitations are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time