Illustration for CMO.so core marketing skills
CMO.so core skill · v0.4.0

Weekly marketing report skill

Weekly report from CMO.so data: posts, Search Console, AI visibility, best and worst content, and two or three next steps.

Free · MIT licence · Copy needs a free sign-in

Category
CMO.so core
Works with
Maggie + any MCP client
Format
SKILL.md · 2,099 words
Version
v0.4.0
Price
Free · MIT

The Weekly marketing report skill file

cmo-weekly-report/SKILL.md2,099 words · MIT
---
name: cmo-weekly-report
description: Weekly report from CMO.so data: posts, Search Console, AI visibility, best and worst content, and two or three next steps.
---

A plain-language briefing on what Maggie did and what it achieved: posts published, Google Search Console numbers against the period before, how the site shows up in AI answers, which articles work and which do not, and what needs the user. It ends with two or three next steps the user can say yes to. Every number comes from a CMO.so tool; nothing is estimated.

When to use

  • "How did we do", "weekly report", "results this month", Monday reviews, before a team meeting.
  • After a change (new posting rate, rewrites) to see whether anything moved.
  • Not for: a polished client-facing document with narrative for a third party (cmo-client-report); a ranked list of SEO fixes and rewrites (cmo-seo-opportunities); clearing drafts and failures (cmo-daily).
Sign in to see, copy and download the whole skillIt's free. Copying also upvotes and saves it, so you'll find it again under Saved.
Preview: the workflow, output, example, quality bar and guardrails unlock when you sign in.

Adapts open work by irinabuht12-oss/marketing-skills (none), irinabuht12-oss/marketing-skills (none), chatwoot/chatwoot (MIT), alirezarezvani/claude-skills (MIT), janreges/siteone-crawler (MIT), Openpanel-dev/openpanel (AGPL-3.0), plausible/analytics (AGPL-3.0), matomo-org/matomo (GPL-3.0-or-later), ALwrity/ALwrity (none).

Everyday usage

How people use Weekly marketing report day to day

Ask in plain words. The agent picks this skill, asks for anything it needs and hands back the result. Words in a highlight are yours to change.

Most common · also on the CMO.so core page

Get the weekly report

Posts published, Search Console clicks, AI visibility and what worked best, in plain words.

Ask your agentWrite my weekly marketing report from cmo.so.
  • A short report in a fixed order: this week, search, AI answers, content, waiting, next steps
  • Two or three next steps, each mapped to a CMO.so skill

More things to ask

  • How did my site do this week?
  • Weekly report
  • Marketing results
  • Give me the Monday briefing
  • Is the blog working?
  • What changed since last week?
How it works

From input to output

  1. 1You give it
    • The website (`workspace`)
    • Period: 7 days by default, 30 days on request
    • Who reads it (the user, a manager, a client), to set the tone
  2. 2It works through the method
    • Asks what's missing, one question at a time
    • Follows the workflow step by step
    • Checks the result against its quality bar and guardrails
  3. 3You get
    • A short report in a fixed order: this week, search, AI answers, content, waiting, next steps
    • Two or three next steps, each mapped to a CMO.so skill
Why a skill

The skill against the alternatives

Do it yourselfHire helpWeekly marketing report skill
CostYour own timeAgency or freelancer feesFree, MIT licence
Time to a first resultHours, every timeDays to weeks, plus revisionsMinutes, in your agent
ConsistencyDepends on remembering every stepAs long as the retainer lastsSame steps and checks every run
The methodIn your headTheir process, often hiddenWritten down: read it, change it
Who does the workYou, from scratchSomeone learning your businessYour agent, following the skill
FAQ

Questions about the Weekly marketing report skill

What it does, what it needs and how to use it with your agent.

Still not sure?Try it free on your own website and see the first posts before you decide.
Start free
What is the Weekly marketing report skill?

Weekly report from CMO.so data: posts, Search Console, AI visibility, best and worst content, and two or three next steps.

It's one of cmo.so's open CMO.so core skills: a SKILL.md file that tells an AI agent when to use it, what to ask you first, the steps to follow, the checks to pass and what to hand back, so the job is done the same careful way every time.

When should I use it?

Reach for it when you'd otherwise say something like “How did my site do this week?”, “Weekly report”, “Marketing results”. Your agent reads the skill's description and picks it for requests like these, so you don't need to name it.

If a request is close but not quite right, the skill says so and points to the related skill that fits better, instead of forcing a poor answer.

What do I need to give it?

It works best with the website (`workspace`); period: 7 days by default, 30 days on request; and who reads it (the user, a manager, a client), to set the tone.

You don't have to prepare everything up front. The skill asks for missing pieces one at a time and says plainly when it's working from an assumption instead of your data.

What do I get back?

You get a short report in a fixed order: this week, search, AI answers, content, waiting, next steps; and two or three next steps, each mapped to a CMO.so skill.

Every result comes from a written method with a quality bar, so numbers name their source, claims are checked and the output is ready to use or share rather than a rough draft.

Is it free?

Yes. The skill is open source under the MIT licence, so you can use it, change it and share it, including for client work.

Seeing, copying and downloading the whole file on cmo.so needs a free sign-in. Copying also upvotes and saves it, so you can find it again under Saved on the skills page.

Which AI agents can use it?

Claude Code installs it from the cmo.so marketplace. Any agent that reads SKILL.md folders, such as Codex or Cursor, can use it once the folder is in its skills directory.

As a core skill it also works in Claude, ChatGPT and other MCP clients through the cmo.so MCP server, so you can use whichever assistant you already have.

How do I install it?

In Claude Code, run /plugin marketplace add AI-Marketing-OS-LTD/cmo-so-skills, then /plugin install cmo-so@cmo-so. That installs this skill together with the rest of the CMO.so core group.

For other agents, sign in, press Copy or Download above and put the file in your agent's skills folder as SKILL.md inside a folder named after the skill.

Do I need a cmo.so account to use it?

Yes. Weekly marketing report is a core skill: it works through the cmo.so MCP server with tools such as results_summary, gsc_status_get, gsc_performance_get, ai_visibility_get, so it acts on your own website, drafts and channels.

The free plan is enough to start, and every change it makes is shown to you as a preview first and only goes ahead after you say yes.

Which skills work well with it?

It pairs well with Client & executive report; and SEO opportunities. The agent can hand over from one to the next in the same conversation, for example research first, then the plan, then the writing.

Each of them has its own page with what it needs and what it returns, linked below.

Can I change it to fit my business?

Yes. It's a plain Markdown file, so you can edit the steps, add your own checks and examples, and keep your version in your own repo. The MIT licence allows it.

If your change would help others too, suggest it on the skills page or open a pull request on GitHub, and it may be folded into the library for everyone.

Where does the method come from?

It's written by cmo.so and adapts open work by others, credited on this page: irinabuht12-oss/marketing-skills (none); irinabuht12-oss/marketing-skills (none); and chatwoot/chatwoot (MIT).

Only permissively licensed work is adapted; copyleft repos are used for ideas only and repos without a licence aren't used at all.

Is my data sent to cmo.so when the agent uses it?

No. The skill only guides your own agent; your files, documents and data stay wherever your agent and its tools keep them.

As a core skill it reads and changes your cmo.so data through the MCP server, with your sign-in, and only after you confirm each change.

Ready when you are!

Connect Maggie and let her do the work

Enter your website. Maggie uses the same playbooks to plan, write and publish your marketing every day.

  • Free plan, no card needed
  • You decide what goes out
  • Cancel any time

Start with your website

Free to start. No card needed.

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