Illustration for CMO.so core marketing skills
CMO.so core skill · v0.3.0

SEO opportunities skill

Quick SEO wins from Search Console and content performance: low-CTR queries, positions 4-15, no-traffic articles, then Maggie rewrites.

Free · MIT licence · Copy needs a free sign-in

Category
CMO.so core
Works with
Maggie + any MCP client
Format
SKILL.md · 1,852 words
Version
v0.3.0
Price
Free · MIT

The SEO opportunities skill file

cmo-seo-opportunities/SKILL.md1,852 words · MIT
---
name: cmo-seo-opportunities
description: Quick SEO wins from Search Console and content performance: low-CTR queries, positions 4-15, no-traffic articles, then Maggie rewrites.
---

The fastest SEO gains usually come from pages Google already shows: queries with many impressions but few clicks, articles sitting just below the top results, and articles that never got traffic. This skill reads Search Console and CMO.so's content performance, picks up to five such opportunities with the evidence for each, and has Maggie rewrite the ones the user approves, in place at the same URL.

When to use

  • "Improve my SEO", "why no clicks", "what to optimise", "quick wins".
  • After a weekly report shows impressions up and clicks flat, or many no-traffic articles.
  • Monthly, as a maintenance pass.
  • Not for: a full technical audit of crawling, indexing and site structure (cmo-seo-audit); a hands-on refresh of one article (cmo-content-refresh); the weekly numbers summary (cmo-weekly-report); auto-rewrite settings (cmo-autopilot).
Sign in to see, copy and download the whole skillIt's free. Copying also upvotes and saves it, so you'll find it again under Saved.
Preview: the workflow, output, example, quality bar and guardrails unlock when you sign in.

Adapts open work by AgriciDaniel/claude-seo (MIT), coreyhaines31/marketingskills (MIT), Openpanel-dev/openpanel (AGPL-3.0), ALwrity/ALwrity (none).

Everyday usage

How people use SEO opportunities day to day

Ask in plain words. The agent picks this skill, asks for anything it needs and hands back the result. Words in a highlight are yours to change.

Most common · also on the CMO.so core page

SEO opportunities

Up to five ranked opportunities, each with page, evidence and one action

Ask your agentWhat can I fix in Search Console this month?
  • Up to five ranked opportunities, each with page, evidence and one action
  • Rewrite requests sent to Maggie for the ones the user approves

More things to ask

  • Why do I get impressions but no clicks?
  • What should I optimise first?
  • Which pages should I fix first for Google?
  • Which articles are almost on page one?
  • Find quick SEO wins
  • Rewrite the articles that get no traffic
How it works

From input to output

  1. 1You give it
    • The website (`workspace`) with Search Console connected (works partly without)
    • Optional: pages or topics the user cares most about
    • The user's choice of which opportunities to act on
  2. 2It works through the method
    • Asks what's missing, one question at a time
    • Follows the workflow step by step
    • Checks the result against its quality bar and guardrails
  3. 3You get
    • Up to five ranked opportunities, each with page, evidence and one action
    • Rewrite requests sent to Maggie for the ones the user approves
Why a skill

The skill against the alternatives

Do it yourselfHire helpSEO opportunities skill
CostYour own timeAgency or freelancer feesFree, MIT licence
Time to a first resultHours, every timeDays to weeks, plus revisionsMinutes, in your agent
ConsistencyDepends on remembering every stepAs long as the retainer lastsSame steps and checks every run
The methodIn your headTheir process, often hiddenWritten down: read it, change it
Who does the workYou, from scratchSomeone learning your businessYour agent, following the skill
FAQ

Questions about the SEO opportunities skill

What it does, what it needs and how to use it with your agent.

Still not sure?Try it free on your own website and see the first posts before you decide.
Start free
What is the SEO opportunities skill?

Quick SEO wins from Search Console and content performance: low-CTR queries, positions 4-15, no-traffic articles, then Maggie rewrites.

It's one of cmo.so's open CMO.so core skills: a SKILL.md file that tells an AI agent when to use it, what to ask you first, the steps to follow, the checks to pass and what to hand back, so the job is done the same careful way every time.

When should I use it?

Reach for it when you'd otherwise say something like “What can I fix in Search Console this month?”, “Why do I get impressions but no clicks?”, “What should I optimise first?”. Your agent reads the skill's description and picks it for requests like these, so you don't need to name it.

If a request is close but not quite right, the skill says so and points to the related skill that fits better, instead of forcing a poor answer.

What do I need to give it?

It works best with the website (`workspace`) with Search Console connected (works partly without); optional: pages or topics the user cares most about; and the user's choice of which opportunities to act on.

You don't have to prepare everything up front. The skill asks for missing pieces one at a time and says plainly when it's working from an assumption instead of your data.

What do I get back?

You get up to five ranked opportunities, each with page, evidence and one action; and rewrite requests sent to Maggie for the ones the user approves.

Every result comes from a written method with a quality bar, so numbers name their source, claims are checked and the output is ready to use or share rather than a rough draft.

Is it free?

Yes. The skill is open source under the MIT licence, so you can use it, change it and share it, including for client work.

Seeing, copying and downloading the whole file on cmo.so needs a free sign-in. Copying also upvotes and saves it, so you can find it again under Saved on the skills page.

Which AI agents can use it?

Claude Code installs it from the cmo.so marketplace. Any agent that reads SKILL.md folders, such as Codex or Cursor, can use it once the folder is in its skills directory.

As a core skill it also works in Claude, ChatGPT and other MCP clients through the cmo.so MCP server, so you can use whichever assistant you already have.

How do I install it?

In Claude Code, run /plugin marketplace add AI-Marketing-OS-LTD/cmo-so-skills, then /plugin install cmo-so@cmo-so. That installs this skill together with the rest of the CMO.so core group.

For other agents, sign in, press Copy or Download above and put the file in your agent's skills folder as SKILL.md inside a folder named after the skill.

Do I need a cmo.so account to use it?

Yes. SEO opportunities is a core skill: it works through the cmo.so MCP server with tools such as gsc_status_get, gsc_connect_link, gsc_queries_get, gsc_performance_get, so it acts on your own website, drafts and channels.

The free plan is enough to start, and every change it makes is shown to you as a preview first and only goes ahead after you say yes.

Which skills work well with it?

It pairs well with SEO audit; and Content refresh. The agent can hand over from one to the next in the same conversation, for example research first, then the plan, then the writing.

Each of them has its own page with what it needs and what it returns, linked below.

Can I change it to fit my business?

Yes. It's a plain Markdown file, so you can edit the steps, add your own checks and examples, and keep your version in your own repo. The MIT licence allows it.

If your change would help others too, suggest it on the skills page or open a pull request on GitHub, and it may be folded into the library for everyone.

Where does the method come from?

It's written by cmo.so and adapts open work by others, credited on this page: AgriciDaniel/claude-seo (MIT); coreyhaines31/marketingskills (MIT); and Openpanel-dev/openpanel (AGPL-3.0).

Only permissively licensed work is adapted; copyleft repos are used for ideas only and repos without a licence aren't used at all.

Is my data sent to cmo.so when the agent uses it?

No. The skill only guides your own agent; your files, documents and data stay wherever your agent and its tools keep them.

As a core skill it reads and changes your cmo.so data through the MCP server, with your sign-in, and only after you confirm each change.

Ready when you are!

Connect Maggie and let her do the work

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  • You decide what goes out
  • Cancel any time

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