TikTok is a search engine as much as a feed. People swipe within a second, so the video has to stop them on its own; and TikTok search reads what is said, what is written on screen and the caption. Only the first 100-150 characters of a caption show under the video, so the point and the keyword go there, not a teaser. This skill writes one video's caption and checks the video before it goes out; the user chooses TikTok's settings and approves.
When to use
- Writing or fixing one TikTok video's caption and hashtags.
- "Is this video ready for TikTok?": a check before approving.
- Not for: connecting, the queue, who can view it, comments / Duet / Stitch, disclosure and approving (
cmo-tiktok); ideas, hooks and scripts before filming (cmo-short-form-video); editing (cmo-video-production).

