Pinterest behaves more like a visual search engine than a social network: people arrive planning a purchase, a project, a recipe or an event, most searches do not name a brand, and a good Pin keeps being found for months. That makes it a natural second outlet for a site's articles and product pages. This skill checks whether the business fits, collects the real phrases people search on Pinterest, maps them to the profile, boards and Pins, writes and briefs several genuinely different Pins per page, and sets a steady schedule. The user (or their designer) makes the images and posts the Pins; CMO.so supplies the articles to work from.
When to use
- "Should we be on Pinterest?", Pins for an article or product, Pinterest SEO, board setup, seasonal planning.
- Pinterest exists but sends little traffic, or the account re-saves the same few images.
- Not for: Instagram, TikTok or Facebook (use
cmo-organic-social), image creation itself (usecmo-image-generation), the product pages' own search optimisation (usecmo-ecommerce-seo), choosing the channel mix (usecmo-social-strategy).

