A playbook for the three conversational text networks that sit beside X. They look alike but work differently: Threads ranks posts and rewards replies, Bluesky's default feeds are chronological and discovery runs through custom feeds and starter packs, and Mastodon is many independent servers where hashtags and boosts are the only way strangers find a post. The skill decides whether each network is worth the time, sets up the profile properly, writes the same idea natively for each one, and builds the reply habit that does most of the growth. Drafts are for the user to post: CMO.so's queue publishes to LinkedIn only today.
When to use
- "Should we be on Bluesky / Threads / Mastodon?", setting up an account, choosing a Mastodon server.
- Adapting articles, LinkedIn or X posts for these networks; posts that get no replies.
- An audience that is moving off X and the business wants to follow it.
- Not for: X itself (use
cmo-x-growth), choosing the overall channel mix (usecmo-social-strategy), Instagram, TikTok and Facebook (usecmo-organic-social), one article into every channel at once (usecmo-content-repurposing).

