Instagram is picture-first: the picture is the post, and the caption adds the why. Maggie writes Instagram posts from the user's articles, ideas, photos or a series, each written for Instagram (a hook before "… more", no links, three to five hashtags, an ending worth saving), makes the picture for each one (a single 4:5 picture with a short title on it, or a set of 4 that tells one story) and posts them at Instagram's own posting times once approved. This skill connects the account and runs its queue.
When to use
- Anything about Instagram with CMO.so: connecting, writing, pictures and sets, approving, pausing, how often.
- "Post this on Instagram too", "make it a carousel", "write it for every channel".
- Not for: crafting one caption or the words on a picture outside the queue (
cmo-instagram-posts); Facebook Pages (cmo-facebook); Instagram ads (cmo-meta-ads); Stories, which CMO.so doesn't post yet (Reels: see Video posts below).

