Marketing automation for translation agencies
Clients rarely search for a translation agency by name. They search for how to translate a contract, localise a website or get a document ready for a visa application. Maggie, your AI CMO, writes the guides and posts that answer them, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why translation agencies struggle to keep their marketing going
Your days go on quotes, project managing linguists and meeting deadlines in a dozen languages. Writing in your own voice, for your own website, keeps slipping.
Words are your product, but not your marketing
You deliver thousands of words a week for clients and almost none for yourself. The blog was last updated when you added a new language pair, and the LinkedIn page posts once a quarter.
Platforms and freelancers undercut you
Machine translation tools and freelance marketplaces make translation look like a commodity. Buyers comparing on price per word never see your quality checks, specialist linguists or sector knowledge.
Every sector speaks a different language
Legal, medical, technical and marketing translation each have their own buyers and their own worries. One generic services page can't speak to a patent attorney and an e-commerce brand at the same time.
Urgent searches go to whoever shows up
Someone who needs a certified translation for a visa or a court this week searches and picks from the first few results. A profile and website that look quiet are easy to skip.
Your agency publishes a guide every week, and you've only spent ten minutes on it.
It's Monday, three large localisation projects are due this week, and you know the agency's own website hasn't had a new post since spring.
You paste your agency's website into cmo.so. Maggie reads it and writes your brand profile: your language pairs, the legal, technical and marketing work you specialise in, your quality process with a second linguist, the law firms, manufacturers and online brands you work for, and the precise, approachable way you write. You correct one thing: you stopped offering interpreting last year to focus on written work.
By Tuesday the drafts are waiting, each with a picture in your agency's look: a blog post on what makes a translation certified and when you need one, a guide to preparing a website for localisation, a LinkedIn post on why machine translation still needs a human check for contracts, and a Google Business update for people searching for document translation nearby. You approve three on your phone between project calls and add a sentence about turnaround to the fourth.
The posts go out at the times you set for each channel and each one comes back with its link. While your linguists finish the projects, Maggie is already planning next month's sector posts, and Search Console in cmo.so shows which guides people are finding.
A marketing assistant who knows your sectors and language pairs
Each of those problems has an answer, and you still decide what goes out under your agency's name.
Guides that answer what clients search
Posts on certified translation, localising a website, preparing files for translation and choosing a language for a new market, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotA voice for each sector
Legal, medical, technical and marketing buyers get posts about their own documents and worries, so a patent attorney and an online shop each find something written for them.
Sector contentLinkedIn for the people who commission work
In-house lawyers, marketing managers and export teams are on LinkedIn. Maggie writes posts on quality, terminology and going into new markets from your agency's point of view.
LinkedInYour quality, not a price per word
Enter your website and Maggie builds your brand profile: your language pairs, specialist sectors, quality process, competitors and voice. Every post explains what clients get beyond the words.
Brand profileFound for urgent document work
Regular Google Business posts keep your agency visible to people who need a document translated soon, with buttons that take them straight to your quote page.
Google BusinessApprove between project calls
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel in a busy week.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your agency website to a month of posts in four steps
Enter your website
Maggie reads it and drafts your agency's brand profile in minutes.
Check your profile
Correct your language pairs, add the sectors you want more work in and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways translation agencies try to win clients, and where each one runs out.
…bid on translation marketplaces?
Marketplaces bring jobs, but buyers there compare on price per word and the relationship belongs to the platform. Posts on your own website and LinkedIn bring clients who come to you for your expertise.
…have a linguist write the blog between jobs?
Your linguists are billing, and the blog is always the first thing to drop when a deadline lands. Maggie writes ahead and keeps the schedule going whatever the workload.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, and you would still spend time explaining your sectors to them. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, find the picture and post it yourself, and it doesn't know your language pairs or your quality process. Maggie remembers your agency and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for translation agencies: your questions
Still unsure?
What is marketing automation for translation agencies?
It's software that does the repeating work of marketing a translation business: planning topics, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your agency's website, and nothing goes out until you approve it.
How do translation agencies get more clients online?
Translation agencies get more clients online by answering the questions buyers search for, such as when a certified translation is needed or how to localise a website, and by showing their sector expertise regularly on LinkedIn and Google Business.
Maggie writes those guides and posts every week, and Search Console in cmo.so shows which ones bring people to your site.
How much does marketing automation cost for a translation agency?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most small agencies, and Pro at £45 a month suits a growing agency posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should translation agencies start with?
Most start with their own blog for guides and LinkedIn, because the lawyers, marketing managers and export teams who commission translation are there.
Google Business helps people who need a document translated find you locally, and Facebook and Instagram are in beta. Each channel has its own posting times and queue.
Can cmo.so publish posts in more than one language?
It can write in the language you choose for each website. If you run separate websites for different languages, add each one and give it its own brand profile, channels and schedule.
Your own linguists can then review the posts in each language before you approve them, just as they would any client text.
Will posts about certified translation be accurate?
They are written from your brand profile and general knowledge, and you review every post before it goes out. Requirements for certified and sworn translations differ by country and by the organisation asking for them.
Add your own process and the documents you handle to your brand profile, and correct anything that doesn't match how your agency works. Maggie learns from your edits.
Can she write for several sectors at once?
She can. Tell Maggie which sectors you serve, such as legal, medical, technical or marketing, and she plans topics for each so every group of buyers sees posts about their own documents.
You can weight the plan towards the sectors where you want more work.
Does it use client documents or confidential texts?
Client files stay out of it. Maggie writes from your website, your brand profile and what you choose to tell her; she does not connect to your translation management system or client files.
If you write a case study, only include client names and details you have permission to share.
Does it send quotes or handle enquiries?
It doesn't. cmo.so writes and publishes posts; it does not answer enquiries, send quotes or run email newsletters.
Your posts can send readers to your quote form or contact page, and your project managers take it from there.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Is it safe to let AI write for a translation agency?
It is safe because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Can my project managers approve posts too?
Yes, they can. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So a senior linguist can check sector posts while you look after LinkedIn.
Give your own agency the words it deserves
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time