Marketing automation for legal tech companies
Lawyers are careful buyers. They read, compare and ask around for months before a pilot, and they trust vendors who clearly understand how legal work is done. Maggie, your AI CMO, writes the articles and LinkedIn posts that show you do, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
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logtrics.io
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nextidal.com
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web-translations.com
exposeai.tech
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syngage.ai
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osmosisai.co
saunders.ac
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thursdayclub.com
Why legal tech companies struggle to keep their marketing going
Your team is small, your buyers are sceptical and every claim gets read by people who argue for a living.
Lawyers don't trust marketing speak
Partners and general counsel switch off at the first vague promise about transforming legal work. They want to see you understand matters, billable hours, precedents and risk before they'll take a demo.
Too many people sign off a purchase
A managing partner, the head of innovation, IT, risk and the people who'll use it every day all have questions. Your website answers the first one and leaves the rest to sales.
Founders are the only voice
Your co-founder who used to practise writes the best LinkedIn posts, when she has time. Between investor meetings and customer onboarding, that's about once a month.
Confidentiality questions stall deals
Every firm asks how client data is stored, who can see it and how your AI features work. If the answers live only in a security questionnaire, prospects wonder before they ever ask.
The legal tech conference is in three weeks, and your posts for every kind of lawyer are already drafted.
It's Monday. You have a stand booked at a legal technology conference in three weeks, a new contract review feature launching the same week, and a blog that last had an article when you closed your seed round.
You enter your company's website into cmo.so. Maggie reads it and writes your brand profile: your contract review platform, the mid-sized firms and in-house legal teams you sell to, the integrations with document management systems, the competitors that come up in every pilot, and the precise, unshowy voice your lawyer co-founder writes in. You correct one thing: you've stopped selling to sole practitioners.
By Tuesday the drafts are waiting, each with a picture in your brand's look: a blog post on what in-house teams should ask before trialling contract review software, an article explaining in plain terms how client documents are handled in your product, a LinkedIn post from your co-founder's point of view on why she left practice, and a post inviting people to your conference stand. You approve three and tighten one claim in the fourth so it says exactly what the feature does.
The posts go out at the times you set for each channel, and each comes back with its link. While you're preparing demos for the conference, Maggie plans the next topics, and Search Console in cmo.so shows which articles prospects are reading before they book a call.
Content that speaks to lawyers in their own terms
Each of those problems has an answer, and your team still decides what goes out under your company's name.
Articles that answer buyers' real questions
Explainers on workflows, pilots, adoption and data handling for partners, legal ops and in-house teams, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotLinkedIn in your founders' voices
Posts for the company page and from your founders' or product lead's point of view, each with its own voice, post template and posting times. LinkedIn is where lawyers and legal ops leaders actually read.
LinkedInA brand profile your team can check
Enter your website and Maggie builds your brand profile: products, buyers, what sets you apart, SWOT, competitors and voice. Correct it once and every post follows it.
Brand profileSteady around launches and events
Topics are planned weeks ahead around releases, conferences and the questions your sales team hears most, so you never go quiet between big moments.
Content calendarA second check on legal topics
Turn on Content Policy Guard and posts are checked against legal rules, or your company's own, such as never implying the product gives legal advice. These are AI suggestions, not legal or compliance advice.
Content Policy GuardSee how AI answers describe you
AI visibility shows how Google's AI answers describe and mention your company, and Search Console in cmo.so shows which articles bring people to your site.
AI visibilityYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a steady stream of content in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct your products and buyers, add your house rules and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Publish on schedule
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways legal tech teams try to reach lawyers, and where each one runs out.
…pay for sponsored articles in the legal press?
Sponsored pieces can cost a few hundred pounds or more each and are gone from the front page in a week. Articles on your own site keep answering buyers' questions for months.
…rely on conferences and stands?
Events bring conversations, but the follow-up depends on what prospects find when they look you up afterwards. Maggie keeps your blog and LinkedIn active between events.
…hire a content marketer who knows law?
A full-time marketing hire in the UK costs around £3,000 a month before tools, and people with both legal and marketing experience are hard to find. Maggie starts from your website and learns from each edit.
…write it with ChatGPT?
You still brief it, check it, make the picture and publish it yourself, and it doesn't know your product or buyers. Maggie remembers your company and posts on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for legal tech companies: your questions
Still unsure?
What is marketing automation for legal tech companies?
It's software that does the repeating work of marketing a legal technology business: planning topics, writing blog and LinkedIn posts for lawyers and legal teams, making pictures and publishing on schedule.
With cmo.so, Maggie does all of it from your company's website, and nothing goes out until your team approves it.
How do legal tech companies get more customers online?
Legal tech companies get more customers online by answering the practical questions partners, legal ops and in-house teams ask before a pilot, clearly and regularly, on their own website and LinkedIn.
Maggie writes those articles and posts every week, and Search Console in cmo.so shows which ones bring prospects to your site, so your sales team has useful links to send at each stage.
How much does marketing automation cost for a legal tech company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air is £15 a month for two posts a day, and Pro at £45 a month suits a company posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should legal tech companies start with?
Most start with their own blog, for detailed answers lawyers search for, and LinkedIn, where partners, general counsel and legal ops leaders follow the people they trust.
YouTube is in beta and suits product walkthroughs you already have on video. Each channel has its own posting times, voice and queue.
Is it safe to use AI to write for a legal audience?
It is safe when someone who knows your product and the law reviews every post before it is published. cmo.so keeps approvals on by default, and Content Policy Guard can hold a post that may break legal rules, or your own, as a draft with a suggested rewrite.
Content Policy Guard gives AI suggestions, not legal or compliance advice. A qualified person should still review posts, and your company stays responsible for what it publishes.
Can posts avoid sounding like legal advice?
Yes, they can. You can add a house rule such as “never imply the product gives legal advice” to Content Policy Guard, and a post that may break it is held as a draft with a suggested rewrite.
You can also edit any post before approving it, and Maggie learns from your edits.
Can cmo.so write about how we handle client data?
It can write plain explainers based on what your website and brand profile say about security, data handling and your AI features.
It won't invent certifications or claims, and your team checks every post, so the details stay accurate.
Can the posts sound like our lawyer co-founder?
They can. You set a voice for each channel, so LinkedIn posts can be written from a named person's point of view while the blog keeps your company voice.
Every post is approved before it goes out, and Maggie learns from the edits you make, so the voice gets closer each time.
Will cmo.so write case studies about our law firm customers?
It won't make up customers or results. If you've published a customer story on your website, Maggie, your AI CMO, can write posts that point readers to it.
You can add details a customer has agreed to share, and every post is approved by your team first.
Does it help us show up in AI answers?
It helps, because posts are written to give clear, quotable answers that Google and AI tools can use. AI visibility in cmo.so shows how Google's AI answers describe and mention your company.
No one can promise a place in AI answers or rankings, but specific answers to buyers' questions give you a better chance.
We sell to firms in several countries. Can cmo.so handle that?
If each market has its own website, add each one to your account with its own brand profile, channels, schedule and approvals.
That keeps posts about one country's courts, terminology and buyers separate from another's.
Can my team approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your marketing lead can run the schedule while a co-founder approves anything that touches legal practice.
Give careful buyers something worth reading
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until your team approves it.
- Free plan, no card needed
- You approve every post
- Cancel any time