Marketing automation for freelancers
The best time to find your next client is while you're busy with this one, and that's exactly when you stop posting. Maggie, your AI CMO, writes case studies, LinkedIn posts and articles for your website every week, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why freelancers struggle to keep their marketing going
You are the designer, developer or writer, and also the accounts team, the sales team and the marketing department. Client work always wins.
Busy, then nothing
When a big project lands you go quiet online. When it ends, there's nothing in the pipeline and you start posting again from a standing start.
Your best work stays in a folder
A rebrand, a new website, a campaign that worked. You meant to write it up as a case study, then the next deadline arrived.
Marketplaces race to the bottom
Freelance platforms bring work, but they take a fee, put you next to hundreds of others and make price the first thing clients compare.
Hard to write about yourself
Writing a client's copy is easy compared with your own. Posts about your work feel like bragging, so they don't get written.
Your current project ends in a month, and the next client is already reading your case study.
It's Wednesday, deep in a website build for a local bakery chain that runs for another month. You haven't posted on LinkedIn since you started it, and you have no idea what comes next.
You enter your portfolio website into cmo.so. Maggie reads it and writes your brand profile: the services you offer, the kinds of clients you work best with, the projects in your portfolio, what makes you different from an agency or a marketplace freelancer, and the friendly, plain-talking way you write. You correct one thing: you no longer take on logo-only jobs, only full brand and website projects.
By Thursday the drafts are waiting, each with a picture in your look: a case study on the last brand project with the before-and-after story, a LinkedIn post on what small businesses should prepare before a website project, an article on choosing between a freelancer and an agency, and a short post saying you have space for one new project next month. You add a client quote you have permission to use and approve the rest from your phone.
The posts go out at the times you set for each channel, spread across the month, and each comes back with its link. While you're finishing the bakery site, Maggie is already drafting its case study, and Search Console in cmo.so shows which articles bring people to your website.
A marketing assistant for a business of one
Each of those problems has an answer, and you still decide every word that goes out under your name.
Case studies from finished work
Share a project and a few notes, and Maggie turns it into a case study on the brief, the work and the result, for your website and LinkedIn.
Case studiesLinkedIn posts while you work
Regular posts on how you work, what clients should know before hiring you and lessons from recent projects, queued ahead so you stay visible during long jobs.
LinkedInArticles clients search for
Blog posts that answer the questions clients ask before hiring, written for Google and for AI answers and published to your WordPress, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotWritten about you, not by you
Your brand profile holds your services, clients and strengths, so posts can say what you're good at in a way that doesn't feel like bragging.
Brand profileShow your work where it's seen
Visual freelancers can post to Instagram and Facebook (in beta), and local freelancers can use Google Business to be found by businesses nearby.
Every channelApprove in a coffee break
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, or ask from ChatGPT or Claude through the cmo.so connector.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your portfolio website to a full pipeline of posts in four steps
Enter your website
Maggie reads it and drafts your brand profile in minutes.
Check your profile
Correct your services and the clients you want, add recent projects and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways freelancers try to find the next project, and where each one runs out.
…rely on freelance marketplaces?
They bring work, but they take a fee and set you against everyone else on price. Your own website and LinkedIn bring clients who come to you for you.
…wait for referrals?
Referrals are great, but they arrive when they arrive. Even referred clients look you up first, and recent posts and case studies help them say yes.
…post when you have a gap?
By the time there's a gap, it's too late for this month's work. Maggie keeps posting while you're busy, so the gap is shorter or never comes.
…write it with ChatGPT?
You still brief it, rewrite it to sound like you, make a picture and post it yourself. Maggie remembers your services and portfolio and runs the schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for freelancers: your questions
Still unsure?
What is marketing automation for freelancers?
It's software that does the repeating work of marketing yourself: planning topics, writing case studies, LinkedIn posts and articles, making pictures and publishing on schedule.
With cmo.so, Maggie does all of it from your portfolio website, and nothing goes out until you approve it.
How do freelancers get more clients online?
Freelancers get more clients online by showing their work and how they think, regularly: case studies on their own website, LinkedIn posts about their process and articles that answer the questions clients search for.
Maggie writes those posts every week, even when you're busy, and Search Console shows which ones bring people to your website.
How much does marketing automation cost for a freelancer?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most freelancers, and Pro at £45 a month suits a freelancer posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should freelancers start with?
Most freelancers start with LinkedIn, because that's where business owners, marketing managers and agencies look for help, plus their own website for case studies and articles.
Instagram is in beta and suits designers, illustrators and photographers, and Google Business helps if you work with businesses in your area. Each channel has its own posting times and queue.
Can cmo.so write case studies from my projects?
Yes. Share a project page or a few notes on the brief and result, and Maggie writes a case study for your website and a shorter post for LinkedIn.
Only include client names and quotes you have permission to use, and check each case study before you approve it.
Will it keep posting while I'm on a big project?
Yes, it will. Posts are planned and queued weeks ahead and go out on schedule, so you stay visible while you're heads down.
You can approve a week of drafts in a few minutes, or let a channel you trust run on autopilot.
Can posts say when I'm available?
Yes, they can. Whenever you have space for new work, let Maggie know and she can write a short availability post for LinkedIn that links to your contact page.
Pause it or skip it if a project comes in first.
Does it find clients or send pitches for me?
No, it doesn't. cmo.so writes and publishes blog and social posts; it doesn't send emails, pitch clients or reply to messages.
Posts bring people to your website and LinkedIn, and you take the conversation from there.
Is it safe to let AI post as me?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
I offer two different services. Can cmo.so handle both?
Yes. If each service has its own website, add both to one account and each gets its own brand profile, channels, schedule and approvals.
If they share one website, list both in your brand profile, and Maggie plans posts for each kind of client.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Line up the next project while you finish this one
Enter your portfolio website. Your brand profile and first week of case studies and posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time