Marketing automation for DeFi projects
Your protocol is live, audited and shipping, but the people who would use it can't find a plain explanation of what it does. Maggie, your AI CMO, writes clear explainers, guides and updates for your website and LinkedIn, checks them for risky financial claims, and nothing goes out until your team approves it.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why DeFi projects struggle to explain themselves
Your core team is small and the roadmap is long. Writing for people outside the community chat keeps losing to the next release.
Only insiders understand the docs
Your docs are written for developers and auditors. Someone who wants to know what a liquidity pool, a vault or a liquidation actually means on your protocol finds a wall of jargon and leaves.
Hype is easy, trust is hard
One careless line about yields or returns can read like financial promotion, and the space has seen enough of that. Writing with care takes time your core team doesn't have.
Everything lives in chats and threads
Announcements go to community chats and social threads that scroll away in a day. Your own website, the one place search engines and AI answers read, barely changes between releases.
Partners and integrators can't find you
Wallets, other protocols, funds and businesses exploring on-chain finance look for clear, current information. If your site still describes last year's version, they move on to someone else.
Your v2 goes live next month, and the explainers are already in review.
It's Monday. Your v2 launches next month, the audit report has just landed, and the last article on your website explains a feature you have since retired.
You paste your project's website into cmo.so. Maggie reads it and writes your brand profile: your lending protocol, the chains you run on, the users and integrators you serve, the larger protocols you compete with, and your careful, technical-but-plain voice. You turn on Content Policy Guard with financial rules and add a house rule: never quote a yield as if it were guaranteed.
By Wednesday the drafts are waiting, each with a picture in your project's look: a blog post explaining how liquidations work on your protocol, a guide to what changes for existing users in v2, a LinkedIn post for partners on the new integration options, and a post summarising what the audit covered. Content Policy Guard has held one line that called deposits “safe”, with a more accurate rewrite. Your lead approves three and asks a developer to check the fourth.
The posts go out at each channel's times and come back with their links. Search Console in cmo.so shows which explainers people find, and AI visibility shows how Google's AI answers describe your protocol.
Steady, careful content for an on-chain product
Each of those problems has an answer, and your team still approves every word published under your project's name.
Explainers people outside crypto can follow
Posts on how your protocol works, what the risks are, how to use it step by step and what each release changes, written for Google and for AI answers. Published to your WordPress, Webflow or Wix site, or any site through the cmo.so API.
Blog on autopilotA check on financial wording
Turn on Content Policy Guard and posts are checked against financial rules or your project's own, such as no guaranteed yields. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.
Content Policy GuardYour protocol, described accurately
Enter your website and Maggie builds your brand profile: what the protocol does, who uses it, what sets it apart, competitors and voice. Every post starts from it, and she learns from each correction your team makes.
Brand profileReleases that leave a record
Upgrades, audits, new chains and integrations each get a lasting post on your own site, not just a message that scrolls away. Posts are planned around your roadmap and queued ahead.
Release scheduleReach partners and integrators
LinkedIn posts reach funds, fintech teams and businesses exploring on-chain finance. YouTube, TikTok, Instagram and Facebook are in beta for walkthroughs and short explainers.
Every channelSee how AI answers describe you
AI visibility shows how Google's AI answers mention your protocol, and Search Console shows which explainers bring people to your website.
AI visibilityYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your project's website to a steady stream of explainers in four steps
Enter your website
Maggie reads it and drafts your project's brand profile in minutes.
Set your rules
Correct the details, turn on Content Policy Guard with financial rules and add your own.
Review the drafts
Your first week of posts arrives with pictures. Your team approves, edits or skips each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways DeFi projects try to get their message out, and where each one runs out.
…post updates in the community chat?
Your community sees them, but nobody else does, and they're gone from view within a day. Posts on your own website keep explaining your protocol to anyone who searches, months later.
…hire a crypto marketing agency?
Many lean on hype, paid mentions and growth tricks that can harm a project's reputation. SEO and content agencies often cost around £1,000 a month; Maggie writes careful, accurate posts every week from £15 a month.
…let the developers write the blog?
They know the protocol best, but every hour on a blog is an hour away from the code. Maggie drafts from your docs and website, and a developer only needs to check the details.
…write it with ChatGPT?
You still brief it, check every claim, make the picture and post it yourself, and it doesn't know your protocol or your house rules. Maggie remembers your project and publishes on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for DeFi projects: your questions
Still unsure?
What is marketing automation for DeFi projects?
It's software that handles the repeating work of marketing a decentralised finance protocol: planning topics around releases, writing explainers and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does this from your project's website and brand profile, and nothing goes out until your team approves it.
How do DeFi projects get more users online?
DeFi projects get more users online by being understandable and trustworthy: clear explanations of what the protocol does and its risks, step-by-step guides, and a website that stays current with every release.
Maggie writes those posts every week from your docs and website, and Search Console in cmo.so shows which ones bring people to your site.
How much does it cost for a DeFi project?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a project posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time, and published posts stay up.
Which channels should DeFi projects start with?
Most start with their own blog, because explainers and guides there are what search engines and AI answers read when someone asks how your protocol works.
LinkedIn suits partnerships with funds, fintech teams and businesses, and YouTube, TikTok, Instagram and Facebook are in beta. Community chats stay with your team; cmo.so publishes to your website and the channels above.
Is it safe to use AI for DeFi marketing?
It can be, as long as a qualified person reviews every post before it is published. Approvals are on by default, and Content Policy Guard can hold a post that may break financial rules or your own house rules as a draft with a suggested rewrite.
Content Policy Guard gives AI suggestions, not legal or compliance advice. It does not make a post compliant with the financial promotion rules where you operate, and your project stays responsible for what it publishes.
Will it write about yields and returns?
Only in the way you allow. You can set a house rule that no post quotes a yield or describes returns as guaranteed, and Content Policy Guard holds anything that may break it.
Many projects prefer posts that explain how rates are set and what the risks are, rather than headline numbers.
Does cmo.so need access to our contracts or wallets?
No, cmo.so never needs wallets, keys or contract access. Maggie works from your public website, docs and the brand profile your team checks.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Can it explain technical features to newcomers?
That's one of the things it does best. Maggie can turn a feature such as isolated lending markets or a new oracle setup into a plain-English explainer, and a separate, more technical post for integrators.
Your team checks both before they go out, and corrections are remembered for the next posts.
Can posts cover audits and security updates?
They can, as long as your team supplies the facts. Maggie can summarise what an audit covered and link to the full report, or explain a security change in plain words.
For anything about an incident, keep approvals on and have the people handling it read every word before it is published.
Can it plan posts around our roadmap?
It can. Add upcoming releases, chain launches and governance votes to your brand profile, and Maggie plans explainers before each one and a write-up after.
Each channel has its own queue, so you can pause one if a date slips.
We run a protocol and a separate app. Can cmo.so handle both?
It can. Add each website to one account, and each gets its own brand profile, channels, schedule and approvals.
So the developer-facing protocol site and the user-facing app can each speak to their own audience.
Can contributors approve posts too?
They can. In Me → Team you can add people with presets such as editor or manager and choose what each can see or change.
A developer can check technical posts while a community lead approves the rest.
Explain your protocol as clearly as you built it
Enter your project's website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until your team approves it.
- Free plan, no card needed
- You approve every post
- Cancel any time