Marketing automation for debt collection agencies
Businesses look for a collection agency when an invoice is already months overdue, and they choose the one that explains the process clearly. Maggie, your AI CMO, writes those explanations every week for your website, LinkedIn and Google Business, and a person at your agency approves every post.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why debt collection agencies struggle to keep their marketing going
Your team is busy with letters, calls, tracing and payment plans. Writing about it for new clients always comes last.
Clients only arrive when cash is tight
A finance director starts searching the week an unpaid invoice threatens payroll. If your website has nothing fresh on late payment or letters before action, they call the agency that does.
One wrong sentence costs trust
Your work is regulated and your tone matters, both to the creditors you work for and to the people who owe. A post that sounds aggressive, or promises a result, can do more harm than no post at all.
Referrals don't scale
Most new work comes from solicitors, accountants and a few loyal clients. That's steady, but it doesn't reach the landlords, wholesalers and trade businesses who have never heard of you.
Your expertise sits in the case notes
You know which approach gets a stubborn commercial debt paid and how to agree a fair plan with a struggling customer. None of that knowledge reaches your website or LinkedIn.
Quarter end is coming, and your posts on overdue invoices are already drafted.
It's the start of the last month of the quarter, when businesses look hard at their aged debt reports. Your last blog post went up in the spring.
You paste your agency's website into cmo.so. Maggie reads it and writes your brand profile: commercial and consumer collection, tracing, your no-collection-no-fee terms, the sectors you know best, and the calm, firm way you talk about money. You correct one thing: you stopped doing international collections last year. Then you turn on Content Policy Guard for financial rules and add a rule of your own: no post may threaten or shame anyone who owes money.
By Tuesday the drafts are waiting, each with a picture in your agency's look: a blog post on what to do when an invoice is 60 days overdue, a LinkedIn post for credit controllers on the signs a customer is about to stop paying, and a Google Business post for local firms looking for help with unpaid invoices. Content Policy Guard has held one line that read like a guaranteed recovery, with a suggested rewrite.
Your compliance lead reads each one, approves two and edits the third. They go out at the times you set for each channel, each comes back with its link, and Search Console in cmo.so shows which guides finance teams are finding.
A marketing assistant who explains recovery clearly and calmly
Each of those problems has an answer, and a person at your agency still decides what goes out under its name.
Guides businesses search for
Posts on chasing late payment, letters before action, payment plans and when to bring in an agency, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotChecked before you read it
Turn on Content Policy Guard and posts are checked against financial rules, or your agency's own. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.
Content Policy GuardSeen by finance teams on LinkedIn
Regular posts for credit controllers, finance directors and business owners on cash flow, credit checks and overdue accounts, so your agency is the name they remember when they need help.
LinkedInYour voice, firm and fair
Enter your website and Maggie builds your brand profile: services, sectors, fee terms, what sets you apart, competitors and voice. Every post starts from it, so the tone stays consistent.
Brand profileFound by local businesses
Google Business posts keep your agency visible to firms nearby searching for help with unpaid invoices, with a button that takes them straight to your contact page.
Google BusinessA person approves every post
By default nothing goes out until it's approved. Your compliance lead can read and edit every draft at app.cmo.so or in the iPhone app, and keep approvals on for every channel.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your agency's website to a steady stream of guides in four steps
Enter your website
Maggie reads it and drafts your agency's brand profile in minutes.
Set your rules
Check your services and fee terms, turn on Content Policy Guard for financial rules and add your own.
Review the drafts
Your first week of posts arrives with pictures. A person at your agency approves, edits or skips each one.
Publish what you approved
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways collection agencies try to win new clients, and where each one runs out.
…wait for referrals from solicitors and accountants?
Referrals are good work, but they depend on a handful of people remembering you. Guides on your own website reach the business owner searching tonight about an invoice that hasn't been paid.
…pay a financial services marketing agency?
SEO and content agencies often cost around £1,000 a month, and your compliance lead still has to check every word. Maggie drafts every week from £15 a month, and you check the same way.
…rely on comparison and directory listings?
Directories put you in a list next to every competitor, often sorted by fee. Your own blog and LinkedIn show how you work and why a creditor should trust you with their customers.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your services or your house rules. Maggie remembers your agency and holds a risky line for review.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for debt collection agencies: your questions
Still unsure?
What is marketing automation for debt collection agencies?
It's software that does the repeating work of marketing a collection agency: planning topics, writing blog and social posts that answer creditors' questions, making pictures and publishing on schedule.
With cmo.so, Maggie does all of it from your agency's website, and nothing goes out until a person at your agency approves it.
How do debt collection agencies get more clients online?
Debt collection agencies get more clients online by answering the questions businesses search when an invoice goes unpaid, clearly and regularly, on their own website, LinkedIn and Google Business profile.
Maggie writes those answers every week for the services and sectors you cover, and Search Console shows which ones bring finance teams to your site.
How much does marketing automation cost for a collection agency?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits an agency posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should debt collection agencies start with?
Most start with their own blog for guides on late payment and recovery, plus LinkedIn, where credit controllers, finance directors and business owners spend their working day.
Google Business helps local firms find you. You can connect more channels later; each has its own posting times and queue.
Is it safe to use AI to write about debt collection?
It is safe when a qualified person reviews every post before it is published. cmo.so keeps approvals on by default, and Content Policy Guard can hold a post that may break financial rules as a draft with a suggested rewrite.
Content Policy Guard gives AI suggestions, not legal or compliance advice. It does not make a post compliant on its own, and your agency stays responsible for what it publishes.
How does cmo.so keep the tone fair to people who owe money?
You set the tone in your brand profile and in your own Content Policy Guard rules, such as never threatening, shaming or pressuring anyone, and Maggie writes within them.
You review every post before it goes out, and Maggie learns from your edits, so the voice gets closer to yours each time.
Can it write for both commercial and consumer collection?
It can, and each post is written for the right reader. Business owners and credit controllers get posts on cash flow, credit terms and overdue invoices; posts for individuals can explain the process and where to find free, independent debt advice.
You decide which topics go on which channel, and you can keep consumer topics off LinkedIn entirely.
Do we need to share case or debtor information?
There is no need to share any. Maggie works from your public website and the brand profile you check, and cmo.so does not connect to your case management or client record systems.
cmo.so never sells or rents your data, and Search Console data is never used for advertising or to train AI models.
Will the posts promise recovery rates or results?
They shouldn't, and you can make sure they don't. Add a house rule to Content Policy Guard such as “never promise a recovery rate or a result”, and a post that may break it is held as a draft with a suggested rewrite.
Posts are written from your website and the brand profile you check, and you can edit any line before approving it.
What kind of topics will Maggie write about for us?
Topics come from your services and your clients' questions: how to word a final reminder, what a letter before action is, how tracing works, when a payment plan makes sense, and how to check a new customer's credit before offering terms.
She plans them around your clients' year too, such as quarter end and year end, when businesses review their aged debt.
Can my team approve posts too?
Your team can. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your compliance lead can approve every post while a director keeps an eye on LinkedIn.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Be the agency businesses find before the next invoice goes unpaid
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until a person at your agency approves it.
- Free plan, no card needed
- You approve every post
- Cancel any time