Banking things on white: a contactless bank card, a small stack of coins, a savings passbook, a card reader and a desk calculator
Use case

Marketing automation for banks

People choose a bank they understand and trust, and they research before they open an account. Maggie, your AI CMO, writes clear guides and posts for savers, borrowers and business customers, checks them against financial rules, and nothing goes out until your team approves it.

Free to start · No credit card · 30 free posts

Used by 600+ users and trusted by teams at

  • aeglesriphal.com
  • moonlakespa.com
  • shop.theteagroup.com
  • clo100.com
  • logtrics.io
  • mymorez.com
  • nextidal.com
  • otisapp.com
  • storaitelling.com
  • theheatpumps.co.uk
  • web-translations.com
  • exposeai.tech
  • orielipo.com
  • whitelabelcrowd.fund
  • elliptic.co
  • med.moonlakespa.com
  • netdex.co.il
  • orawellness.uk
  • reenest.com
  • syngage.ai
  • thepenthouseliving.com
  • zengolf.studio
  • imaintain.uk
  • rebuildingsociety.com
  • aurasocial.world
  • goaimex.com
  • moneyparents.com
  • newgenrenewables.uk
  • osmosisai.co
  • saunders.ac
  • teeza.app
  • thursdayclub.com
Sound familiar?

Why smaller banks struggle to keep up their content

Big banks have whole content teams. A challenger, a regional or a specialist bank has a few marketers, a compliance queue and the same customers to win.

Every post waits for compliance

A line about a savings rate or a loan needs the right balance and wording. Drafts queue for sign-off, and a post written for a rate change can be out of date before it's cleared.

Customers search before they switch

Someone comparing easy-access savings, a first business account or a remortgage asks Google or an AI first. The bank that explains it plainly is the one they look at next.

Trust is built between campaigns

Product launches get the attention, but people decide on a bank over months. Without regular, useful posts, your name only appears when you're selling something.

Several audiences, one small team

Savers, borrowers, business owners, intermediaries, investors and future staff all need something different, and the same few people are writing for all of them.

A bank marketing desk: a phone showing post cards waiting for approval beside a bank card, a savings passbook, a small pile of coins and a printed rate sheet
Your week with Maggie

A month of careful money guides, ready for compliance before the tax year ends.

It's early March. The end of the tax year is weeks away, people are starting to think about ISAs, and your blog's last savings article is from the autumn.

You paste your bank's website into cmo.so. Maggie reads it and writes your brand profile: your savings accounts, business banking and lending, the customers and communities you serve, what sets you apart from the high street, and your plain, steady tone. You turn on Content Policy Guard for financial rules and add two of your own: always say rates can change, and never call a product the best.

By Wednesday the drafts are waiting: a blog post explaining the difference between easy-access and fixed-rate savings, a scam awareness post on safe account messages, a LinkedIn post for business owners on what to have ready when opening a business account, and a Google Business update for your branch. Content Policy Guard has held one line that sounded like a guaranteed return, with a suggested rewrite.

Your compliance reviewer reads the drafts in the web app, approves three and edits the fourth. The posts go out at the times you set for each channel, each comes back with its link, and Maggie keeps planning the next topics while your team handles the busy weeks of the tax year.

What you get with Maggie

Steady, careful content for a regulated bank

Each of those problems has an answer, and your own qualified people still decide what is published.

Money guides people search for

Explainers on savings, borrowing, business accounts and keeping money safe, written for Google and for AI answers and published to your WordPress, Wix, Webflow or Shopify site, or any site through the cmo.so API.

Blog on autopilot

Financial rules, checked first

Turn on Content Policy Guard and posts are checked against financial rules and your own house rules. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.

Content Policy Guard

Every post waits for your reviewers

By default nothing goes out until it is approved. Add compliance and product colleagues in Me → Team, keep approvals on for every channel, and see who approved what.

Approvals

Your bank, your voice

Enter your website and Maggie builds your brand profile: products, customers, communities, what sets you apart, competitors and voice. Every post starts from it, so the tone stays consistent.

Brand profile

LinkedIn and local branches

LinkedIn posts reach business owners, intermediaries, investors and future staff, and Google Business posts keep each branch visible locally. Facebook and Instagram are in beta.

LinkedIn and Google Business

See what AI says about your bank

AI visibility shows how Google's AI answers describe your bank, and Search Console shows which guides bring people to your website.

AI visibility and Search Console
Inside the app

Your marketing team, in your pocket

Real screens from the cmo.so app on iPhone.

The cmo.so app home screen: monthly posts, website health scores and an AI visibility chartAsk Maggie: a chat where Maggie reviews 30 days of SEO and AI visibilityConnect your social accounts: LinkedIn, Google Business, Facebook, Instagram, YouTube and TikTokMaggie prepared your plan: look, voice, writing style and posting frequencyWrite a post once for LinkedIn, Google Business, Facebook and Instagram
How it works

From your bank's website to reviewed posts in four steps

  1. Enter your website

    Maggie reads it and drafts your bank's brand profile in minutes.

  2. Set your rules

    Turn on Content Policy Guard for financial rules and add your own, such as always saying rates can change.

  3. Review every draft

    Guides and posts for each channel arrive with pictures. Your reviewers approve, edit or skip each one.

  4. Publish what was approved

    Approved posts go out on each channel's schedule and every one comes back with its link.

Your other options

Why not just…

The usual ways smaller banks keep their content going, and where each one runs out.

…hire a financial services agency?

Specialist agencies know the rules, but retainers run into thousands of pounds a month and your compliance team still reviews every word. Maggie drafts every week from £15 a month for the same reviewers to approve.

…rely on comparison sites?

Comparison tables show your rate next to everyone else's, and little else. Your own website is where people learn why they should trust you with their money.

…ask the product team to write it?

They know the accounts inside out and have launches to run. Posts come in bursts, then stop for months.

…write it with ChatGPT?

You still brief it, check it, make the picture and post it yourself, and it doesn't know your products or your house rules. Maggie remembers your bank and holds a risky line for review.

Pricing

Cut the £5,900/mo marketing bill to £15/mo

Everything a marketing team does, done by Maggie.

What needs doingWithout cmo.soWith cmo.so
Full-time marketing hire£3,000/moIncluded
SEO and AI search (GEO) agency£1,000/moIncluded
Content writer, AI-assisted£500/moIncluded
Social media manager, freelance£800/moIncluded
Designed pictures for every post£300/moIncluded
SEO and GEO softwareRank tracking, site audits, AI visibility£250/moIncluded
AI writing and image tools£50/moIncluded
Working hoursOffice hours24/7
Total per month£5,900+From £15/mo

Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.

Founding member pricingLock in these prices for good.For the first 500 members, until 1 January 2027.
72days left
FreeTry it out
£0forever
No card needed
  • 5 social posts, 30 once verified
  • 15 Maggie messages a day
  • Upgrade any time
Start free
AirGetting started
£15/mo
Lowest paid plan
  • 2 posts a day
  • 60 Maggie messages a day
  • All channels
Choose Air
MaxSeveral channels
£45/mo
£75Save 40%
  • 24 posts a day
  • 300 Maggie messages a day
  • All channels
Choose Max
UltraBusy teams
£65/mo
£115Save 43%
  • 48 posts a day
  • 600 Maggie messages a day
  • All channels
Choose Ultra
EliteAgencies, many brands
£105/mo
£195Save 46%
  • 96 posts a day
  • 1,000 Maggie messages a day
  • All channels
Choose Elite

Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.

Questions banks ask

Marketing automation for banks: your questions

Still unsure?

What is marketing automation for banks?

It's software that does the repeating work of marketing a bank: planning topics, writing guides and social posts, making pictures and publishing them on schedule.

With cmo.so, Maggie does all of it from your bank's website, and nothing goes out until a person at your bank approves it.

How do banks get more customers online?

Banks get more customers online by explaining money matters clearly and regularly, so savers, borrowers and business owners understand their options and trust the bank before they apply.

Maggie, your AI CMO, writes those guides every week for your website, LinkedIn and Google Business, and Search Console shows which ones bring people to your site.

Is it safe to use AI to write financial content?

It is safe when qualified people review every post before it is published. cmo.so keeps approvals on by default, and Content Policy Guard can hold a post that may break financial rules as a draft with a suggested rewrite.

Content Policy Guard gives AI suggestions, not legal or compliance advice. It doesn't make a post compliant on its own, and your bank stays responsible for what it publishes, so your compliance reviewer should still read each post.

Can we add our own compliance rules?

Yes, you can add house rules alongside the financial rules. Examples are always saying rates can change, never calling a product the best, or always linking to the full terms.

A post that may break one is held as a draft with a suggested rewrite, and you can edit any post before approving it.

How much does marketing automation cost for a bank?

There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month for two posts a day, and Pro at £45 a month for a bank posting on several channels, which suits most.

Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.

Which channels should banks start with?

Most start with their own blog for money guides, LinkedIn for business customers, intermediaries and future staff, and Google Business if they have branches.

Facebook and Instagram are in beta and suit savers and local communities. Each channel has its own posting times and queue, and one idea can become a post for every channel.

Does cmo.so need any customer data?

No, cmo.so needs no customer data, because Maggie works from your public website and the brand profile you check.

It doesn't connect to banking or client record systems. cmo.so never sells or rents your data, and Search Console data is never used for advertising or to train AI models.

Can it change our rates or products?

No, cmo.so never changes products or rates. It writes and publishes posts, and your own teams keep your rate tables and terms up to date.

Posts can link to your product pages, so a savings guide sends readers to the account details.

Can it write scam and fraud awareness posts?

Yes, these are some of the most useful posts a bank can publish. Maggie can write regular, plain guides on spotting common scams and on how your bank will and won't contact customers.

Your team checks each one, so the details match your real processes before it goes out.

Can it plan around the tax year and rate changes?

It can plan around dates you give it. Tell your brand profile which moments matter, such as the end of the tax year, and posts are written and queued weeks ahead for review.

When a rate changes, you can edit or skip any queued post that mentions it, or pause a channel while you update.

Can our compliance team approve posts?

Yes, you can add them as reviewers. In Me → Team you add people and choose what each can see or change, using presets such as editor or manager.

Approvals and edits are kept in one place, so you always know who approved each post.

Which websites does it work with?

cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.

Each post is reported back with its link once it is live.

Ready when you are

Be the bank people understand before they apply

Enter your website. Your brand profile and first drafts are ready in minutes, and nothing goes out until your team approves it.

  • Free plan, no card needed
  • You approve every post
  • Cancel any time

Start with your website

Free to start. No card needed.

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