Illustration for Conversion marketing skills
Conversion skill · v0.1.0

Paywalls & upgrade prompts skill

In-app paywalls, upgrade screens and feature gates that convert at the right moment.

Free · MIT licence · Copy needs a free sign-in

Category
Conversion
Works with
Claude, Codex, Cursor, any agent
Format
SKILL.md · 1,331 words
Version
v0.1.0
Price
Free · MIT

The Paywalls & upgrade prompts skill file

cmo-paywalls/SKILL.md1,331 words · MIT
---
name: cmo-paywalls
description: In-app paywalls, upgrade screens and feature gates that convert at the right moment.
---

Designs the moments inside a product where a free or trial user is asked to pay or upgrade: feature gates, usage limits, trial-end screens and gentle reminders. The rule underneath everything: ask after the user has felt the value, at the moment they want more of it, and always let them say no without losing trust. The result is a map of upgrade moments, full screen copy, an upgrade flow and a measurement plan.

When to use

  • "Free users never upgrade", "trial-to-paid is low", "design the paywall", "what should hit a limit?"
  • Writing trial-ending, usage-limit and locked-feature screens.
  • Mobile apps adding subscriptions and needing store-compliant paywalls.
  • Not for: the public pricing page (cmo-page-cro), setting prices and packaging (cmo-pricing-strategy), users who never reach value in the first place (cmo-onboarding-activation), or cancel flows (cmo-churn-prevention).
Sign in to see, copy and download the whole skillIt's free. Copying also upvotes and saves it, so you'll find it again under Saved.
Preview: the workflow, output, example, quality bar and guardrails unlock when you sign in.

Adapts open work by alirezarezvani/claude-skills (MIT).

Everyday usage

How people use Paywalls & upgrade prompts day to day

Ask in plain words. The agent picks this skill, asks for anything it needs and hands back the result. Words in a highlight are yours to change.

Most common · also on the Conversion page

Paywalls & upgrade prompts

A map of upgrade moments: trigger, screen type, frequency

Ask your agentFree users don't upgrade
  • A map of upgrade moments: trigger, screen type, frequency
  • Complete screen copy for each paywall, including the escape option
  • Upgrade flow and post-upgrade steps, metrics and test ideas

More things to ask

  • Design our paywall screen
  • When should we show the upgrade prompt
  • What should be free vs paid
  • Trial ending screen
  • Usage limit message copy
How it works

From input to output

  1. 1You give it
    • Upgrade context: freemium to paid, trial to paid, tier upgrade, add-on, usage limit
    • What is free, what is paid, and the plans and prices
    • The activation moment and where prompts appear today
    • Platform: web, iOS, Android (store rules differ) and current upgrade numbers
  2. 2It works through the method
    • Asks what's missing, one question at a time
    • Follows the workflow step by step
    • Checks the result against its quality bar and guardrails
  3. 3You get
    • A map of upgrade moments: trigger, screen type, frequency
    • Complete screen copy for each paywall, including the escape option
    • Upgrade flow and post-upgrade steps, metrics and test ideas
Why a skill

The skill against the alternatives

Do it yourselfHire helpPaywalls & upgrade prompts skill
CostYour own timeAgency or freelancer feesFree, MIT licence
Time to a first resultHours, every timeDays to weeks, plus revisionsMinutes, in your agent
ConsistencyDepends on remembering every stepAs long as the retainer lastsSame steps and checks every run
The methodIn your headTheir process, often hiddenWritten down: read it, change it
Who does the workYou, from scratchSomeone learning your businessYour agent, following the skill
FAQ

Questions about the Paywalls & upgrade prompts skill

What it does, what it needs and how to use it with your agent.

Still not sure?Try it free on your own website and see the first posts before you decide.
Start free
What is the Paywalls & upgrade prompts skill?

In-app paywalls, upgrade screens and feature gates that convert at the right moment.

It's one of cmo.so's open Conversion skills: a SKILL.md file that tells an AI agent when to use it, what to ask you first, the steps to follow, the checks to pass and what to hand back, so the job is done the same careful way every time.

When should I use it?

Reach for it when you'd otherwise say something like “Free users don't upgrade”, “Design our paywall screen”, “When should we show the upgrade prompt”. Your agent reads the skill's description and picks it for requests like these, so you don't need to name it.

If a request is close but not quite right, the skill says so and points to the related skill that fits better, instead of forcing a poor answer.

What do I need to give it?

It works best with upgrade context: freemium to paid, trial to paid, tier upgrade, add-on, usage limit; what is free, what is paid, and the plans and prices; the activation moment and where prompts appear today; and platform: web, iOS, Android (store rules differ) and current upgrade numbers.

You don't have to prepare everything up front. The skill asks for missing pieces one at a time and says plainly when it's working from an assumption instead of your data.

What do I get back?

You get a map of upgrade moments: trigger, screen type, frequency; complete screen copy for each paywall, including the escape option; and upgrade flow and post-upgrade steps, metrics and test ideas.

Every result comes from a written method with a quality bar, so numbers name their source, claims are checked and the output is ready to use or share rather than a rough draft.

Is it free?

Yes. The skill is open source under the MIT licence, so you can use it, change it and share it, including for client work.

Seeing, copying and downloading the whole file on cmo.so needs a free sign-in. Copying also upvotes and saves it, so you can find it again under Saved on the skills page.

Which AI agents can use it?

Claude Code installs it from the cmo.so marketplace. Any agent that reads SKILL.md folders, such as Codex or Cursor, can use it once the folder is in its skills directory.

You can also paste the copied skill into ChatGPT, Claude or any assistant at the start of a conversation and ask it to follow the skill.

How do I install it?

In Claude Code, run /plugin marketplace add AI-Marketing-OS-LTD/cmo-so-skills, then /plugin install cmo-so-cro@cmo-so. That installs this skill together with the rest of the Conversion group.

For other agents, sign in, press Copy or Download above and put the file in your agent's skills folder as SKILL.md inside a folder named after the skill.

Do I need a cmo.so account to use it?

No. The skill works on its own with whatever your agent can already see and do: your files, the pages you share and the data you paste in.

A free cmo.so account only matters if you also want Maggie to plan, write and publish your marketing every day.

Which skills work well with it?

It pairs well with Pricing & packaging. The agent can hand over from one to the next in the same conversation, for example research first, then the plan, then the writing.

Each of them has its own page with what it needs and what it returns, linked below.

Can I change it to fit my business?

Yes. It's a plain Markdown file, so you can edit the steps, add your own checks and examples, and keep your version in your own repo. The MIT licence allows it.

If your change would help others too, suggest it on the skills page or open a pull request on GitHub, and it may be folded into the library for everyone.

Where does the method come from?

It's written by cmo.so and adapts open work by others, credited on this page: alirezarezvani/claude-skills (MIT).

Only permissively licensed work is adapted; copyleft repos are used for ideas only and repos without a licence aren't used at all.

Is my data sent to cmo.so when the agent uses it?

No. The skill only guides your own agent; your files, documents and data stay wherever your agent and its tools keep them.

cmo.so only sees what you connect to cmo.so. Your votes and saves on this page are stored against your cmo.so sign-in.

Ready when you are!

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  • Free plan, no card needed
  • You decide what goes out
  • Cancel any time

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