AI answers lean on a fairly small set of sources: review platforms, comparison and "best of" articles, forum threads, documentation, encyclopaedic pages and video. Maggie maps which of those sources AI cites when buyers ask about the category, which ones name competitors but not the brand, and how realistic it is to get in, get updated or publish something better. The result is a short, ranked target list with a tactic per source.
When to use
- After an AI visibility audit shows competitors cited where the brand is not.
- Planning next quarter's PR, review and content priorities for AI search.
- Deciding between review platforms, outreach and owned content.
- "Where do competitors' AI mentions come from?"
Not for: building the prompt set (cmo-ai-prompt-research), a full first diagnosis (cmo-ai-visibility-audit), rewriting an owned page (cmo-aeo-content) or running the outreach itself (cmo-link-building).

