Illustration for AI search marketing skills
AI search skill · v0.1.0

AI citation gap finder skill

Find the pages AI assistants cite in the category and which of those sources the brand can get into or out-do.

Free · MIT licence · Copy needs a free sign-in

Category
AI search
Works with
Claude, Codex, Cursor, any agent
Format
SKILL.md · 1,273 words
Version
v0.1.0
Price
Free · MIT

The AI citation gap finder skill file

cmo-ai-citation-gaps/SKILL.md1,273 words · MIT
---
name: cmo-ai-citation-gaps
description: Find the pages AI assistants cite in the category and which of those sources the brand can get into or out-do.
---

AI answers lean on a fairly small set of sources: review platforms, comparison and "best of" articles, forum threads, documentation, encyclopaedic pages and video. Maggie maps which of those sources AI cites when buyers ask about the category, which ones name competitors but not the brand, and how realistic it is to get in, get updated or publish something better. The result is a short, ranked target list with a tactic per source.

When to use

  • After an AI visibility audit shows competitors cited where the brand is not.
  • Planning next quarter's PR, review and content priorities for AI search.
  • Deciding between review platforms, outreach and owned content.
  • "Where do competitors' AI mentions come from?"

Not for: building the prompt set (cmo-ai-prompt-research), a full first diagnosis (cmo-ai-visibility-audit), rewriting an owned page (cmo-aeo-content) or running the outreach itself (cmo-link-building).

Sign in to see, copy and download the whole skillIt's free. Copying also upvotes and saves it, so you'll find it again under Saved.
Preview: the workflow, output, example, quality bar and guardrails unlock when you sign in.

Adapts open work by AgriciDaniel/claude-seo (MIT), AgriciDaniel/claude-seo (MIT).

Everyday usage

How people use AI citation gap finder day to day

Ask in plain words. The agent picks this skill, asks for anything it needs and hands back the result. Words in a highlight are yours to change.

Most common · also on the AI search page

Get cited

The pages AI assistants cite in your category and the ones you can realistically get onto.

Ask your agentWhich sources does AI cite for 'best CRM for small teams', and how do I get listed?
  • Ranked list of the URLs AI cites in the category, with source type and share
  • Attainability score and tactic per source
  • Briefs for the top opportunities: outreach note, content brief or community plan

More things to ask

  • Which sites does AI cite for our category?
  • Where do competitors get their AI mentions from?
  • Which review sites or articles should we get onto?
  • Find citation gaps in AI answers
  • What should PR target for AI visibility?
  • Can we outrank the page AI keeps citing?
How it works

From input to output

  1. 1You give it
    • Brand, site, category and top competitors
    • Prompts that matter (from monitoring, prompt research or the user)
    • AI answers with their sources: from CMO.so checks or pasted from ChatGPT, Perplexity, Google AI Overviews
  2. 2It works through the method
    • Asks what's missing, one question at a time
    • Follows the workflow step by step
    • Checks the result against its quality bar and guardrails
  3. 3You get
    • Ranked list of the URLs AI cites in the category, with source type and share
    • Attainability score and tactic per source
    • Briefs for the top opportunities: outreach note, content brief or community plan
Why a skill

The skill against the alternatives

Do it yourselfHire helpAI citation gap finder skill
CostYour own timeAgency or freelancer feesFree, MIT licence
Time to a first resultHours, every timeDays to weeks, plus revisionsMinutes, in your agent
ConsistencyDepends on remembering every stepAs long as the retainer lastsSame steps and checks every run
The methodIn your headTheir process, often hiddenWritten down: read it, change it
Who does the workYou, from scratchSomeone learning your businessYour agent, following the skill
FAQ

Questions about the AI citation gap finder skill

What it does, what it needs and how to use it with your agent.

Still not sure?Try it free on your own website and see the first posts before you decide.
Start free
What is the AI citation gap finder skill?

Find the pages AI assistants cite in the category and which of those sources the brand can get into or out-do.

It's one of cmo.so's open AI search skills: a SKILL.md file that tells an AI agent when to use it, what to ask you first, the steps to follow, the checks to pass and what to hand back, so the job is done the same careful way every time.

When should I use it?

Reach for it when you'd otherwise say something like “Which sites does AI cite for our category?”, “Where do competitors get their AI mentions from?”, “Which review sites or articles should we get onto?”. Your agent reads the skill's description and picks it for requests like these, so you don't need to name it.

If a request is close but not quite right, the skill says so and points to the related skill that fits better, instead of forcing a poor answer.

What do I need to give it?

It works best with brand, site, category and top competitors; prompts that matter (from monitoring, prompt research or the user); and aI answers with their sources: from CMO.so checks or pasted from ChatGPT, Perplexity, Google AI Overviews.

You don't have to prepare everything up front. The skill asks for missing pieces one at a time and says plainly when it's working from an assumption instead of your data.

What do I get back?

You get ranked list of the URLs AI cites in the category, with source type and share; attainability score and tactic per source; and briefs for the top opportunities: outreach note, content brief or community plan.

Every result comes from a written method with a quality bar, so numbers name their source, claims are checked and the output is ready to use or share rather than a rough draft.

Is it free?

Yes. The skill is open source under the MIT licence, so you can use it, change it and share it, including for client work.

Seeing, copying and downloading the whole file on cmo.so needs a free sign-in. Copying also upvotes and saves it, so you can find it again under Saved on the skills page.

Which AI agents can use it?

Claude Code installs it from the cmo.so marketplace. Any agent that reads SKILL.md folders, such as Codex or Cursor, can use it once the folder is in its skills directory.

You can also paste the copied skill into ChatGPT, Claude or any assistant at the start of a conversation and ask it to follow the skill.

How do I install it?

In Claude Code, run /plugin marketplace add AI-Marketing-OS-LTD/cmo-so-skills, then /plugin install cmo-so-ai-search@cmo-so. That installs this skill together with the rest of the AI search group.

For other agents, sign in, press Copy or Download above and put the file in your agent's skills folder as SKILL.md inside a folder named after the skill.

Do I need a cmo.so account to use it?

No. The skill works on its own with whatever your agent can already see and do: your files, the pages you share and the data you paste in.

With cmo.so connected it can go further, using tools such as ai_visibility_get, ai_visibility_prompt_result through the MCP server. Every change is previewed and confirmed before it happens.

Which skills work well with it?

It pairs well with Link building; Answer-ready content (AEO); and Reddit marketing. The agent can hand over from one to the next in the same conversation, for example research first, then the plan, then the writing.

Each of them has its own page with what it needs and what it returns, linked below.

Can I change it to fit my business?

Yes. It's a plain Markdown file, so you can edit the steps, add your own checks and examples, and keep your version in your own repo. The MIT licence allows it.

If your change would help others too, suggest it on the skills page or open a pull request on GitHub, and it may be folded into the library for everyone.

Where does the method come from?

It's written by cmo.so and adapts open work by others, credited on this page: AgriciDaniel/claude-seo (MIT); and AgriciDaniel/claude-seo (MIT).

Only permissively licensed work is adapted; copyleft repos are used for ideas only and repos without a licence aren't used at all.

Is my data sent to cmo.so when the agent uses it?

No. The skill only guides your own agent; your files, documents and data stay wherever your agent and its tools keep them.

cmo.so only sees what you connect to cmo.so. Your votes and saves on this page are stored against your cmo.so sign-in.

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