Corporate finance things on white: a leather document folder, a fountain pen, a calculator, bound deal documents, a glass deal toy cube and a printed chart
Use case

Marketing automation for corporate finance advisers

Business owners pick an adviser years before they sell, usually one whose thinking they have read. Maggie, your AI CMO, writes clear insight on exits, funding and deals for your website and LinkedIn, and a partner approves every post.

Free to start · No credit card · 30 free posts

Used by 600+ users and trusted by teams at

  • aeglesriphal.com
  • moonlakespa.com
  • shop.theteagroup.com
  • clo100.com
  • logtrics.io
  • mymorez.com
  • nextidal.com
  • otisapp.com
  • storaitelling.com
  • theheatpumps.co.uk
  • web-translations.com
  • exposeai.tech
  • orielipo.com
  • whitelabelcrowd.fund
  • elliptic.co
  • med.moonlakespa.com
  • netdex.co.il
  • orawellness.uk
  • reenest.com
  • syngage.ai
  • thepenthouseliving.com
  • zengolf.studio
  • imaintain.uk
  • rebuildingsociety.com
  • aurasocial.world
  • goaimex.com
  • moneyparents.com
  • newgenrenewables.uk
  • osmosisai.co
  • saunders.ac
  • teeza.app
  • thursdayclub.com
Sound familiar?

Why corporate finance advisers struggle to keep their marketing going

When a deal is live, everything else stops. When it completes, you're already pitching for the next one, and the website still says what it said three years ago.

Deal work swallows the calendar

Information memoranda, buyer calls, due diligence and completion meetings fill every week. Writing a LinkedIn article on exit planning keeps slipping to next month.

You can't talk about most of your work

Live mandates are confidential and many completed deals stay private. That leaves you unsure what you can say in public, so you say very little.

Owners find you too late

An owner thinking about retirement or an approach from a buyer searches for how to value or sell a business. If your answers aren't online, they speak to whoever's are, or to their accountant first.

Financial wording needs care

A loose phrase about valuations, returns or funding can read like a promise. Every post needs checking, which makes posting slower still.

A corporate finance adviser's desk: a phone showing post cards waiting for approval beside a leather folder, a fountain pen, a calculator and a bound set of deal documents
Your week with Maggie

A deal completes on Thursday. The insight posts are already written.

It's Monday at a boutique corporate finance firm. A sale you've advised on completes on Thursday and the client has agreed to an announcement. You've also noticed more owner-managed businesses asking about management buyouts. Your last insight article is from the spring.

You paste your firm's website into cmo.so. Maggie reads it and writes your brand profile: the sell-side, buy-side and fundraising work you do, the sectors and deal sizes you focus on, the owner-managed businesses you advise, the accountants and lawyers who refer to you, and the plain, measured way your partners talk. You turn on Content Policy Guard for financial rules and add a rule of your own: never name a client or deal that hasn't been announced.

By Tuesday the drafts are waiting: a blog post on how a management buyout is usually structured, a LinkedIn post from a partner on what owners should prepare two years before a sale, a short completion announcement ready for Thursday and a LinkedIn post for accountants on when to bring in a corporate finance adviser. Content Policy Guard has held one line that read like a promise about valuation multiples, with a suggested rewrite. You approve three and edit the fourth.

The posts go out at the times you set for each channel and come back with their links. While you're at completion, Maggie is planning next month's topics, and Search Console in cmo.so shows which exit questions bring owners to your website.

What you get with Maggie

Steady thought leadership, without taking partners off deals

Each of those problems has an answer, and a partner at your firm still has the final word.

Clear answers for business owners

Blog posts on preparing a business for sale, how deals are usually structured, management buyouts, growth funding options and what due diligence involves, written for Google and for AI answers. Published to your WordPress, Wix, Webflow or Shopify site, or any site through the cmo.so API.

Blog on autopilot

Financial rules, checked before you read

Turn on Content Policy Guard and posts are checked against financial rules, or your firm's own, such as never naming an unannounced deal. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.

Content Policy Guard

LinkedIn for owners and referrers

Posts in each partner's voice for business owners, accountants, lawyers, banks and investors who refer work, plus completion announcements when a client agrees. One idea can become a post for every channel.

LinkedIn

Your sectors, your deal sizes

Enter your website and Maggie builds your brand profile: services, sectors, the businesses you advise, what sets you apart, competitors and voice. Every post starts from it, so it reads like your firm.

Brand profile

Every post waits for a partner

By default nothing goes out until someone approves it. Review drafts in the web app, the iPhone app, or inside ChatGPT and Claude, and keep approvals on for every channel.

Approvals

Know what AI says about you

AI visibility shows how Google's AI answers describe your firm, and Search Console shows which insight articles bring owners to your website.

AI visibility and Search Console
Inside the app

Your marketing team, in your pocket

Real screens from the cmo.so app on iPhone.

The cmo.so app home screen: monthly posts, website health scores and an AI visibility chartAsk Maggie: a chat where Maggie reviews 30 days of SEO and AI visibilityConnect your social accounts: LinkedIn, Google Business, Facebook, Instagram, YouTube and TikTokMaggie prepared your plan: look, voice, writing style and posting frequencyWrite a post once for LinkedIn, Google Business, Facebook and Instagram
How it works

From your firm's website to a steady flow of insight in four steps

  1. Enter your website

    Maggie reads it and drafts your firm's brand profile in minutes.

  2. Check your profile

    Correct your services and sectors, turn on Content Policy Guard and add your own confidentiality rules.

  3. Review the drafts

    Your first week of posts arrives with pictures. A partner approves, edits or skips each one.

  4. Let them go out

    Approved posts go out at each channel's times and every one comes back with its link.

Your other options

Why not just…

The usual ways corporate finance firms try to stay front of mind, and where each one runs out.

…rely on referrals from accountants and lawyers?

Referrers are your best source, but they refer the adviser they thought of last. Regular insight on LinkedIn and your website keeps your name in their minds between deals.

…post completion announcements and nothing else?

Announcements show you close deals, but they only come a few times a year and they don't answer the questions owners search. Insight posts fill the gaps.

…hire a marketing executive or a financial PR agency?

A full-time marketing hire in the UK costs around £3,000 a month before tools, and agencies still need partners' time to brief them. Maggie works from your website and brand profile, from £15 a month.

…write it with ChatGPT?

You still brief it, check every claim, make the picture and post it yourself, and it doesn't know your sectors or your rules. Maggie remembers your firm, checks posts against your rules and puts them out on schedule.

Pricing

Cut the £5,900/mo marketing bill to £15/mo

Everything a marketing team does, done by Maggie.

What needs doingWithout cmo.soWith cmo.so
Full-time marketing hire£3,000/moIncluded
SEO and AI search (GEO) agency£1,000/moIncluded
Content writer, AI-assisted£500/moIncluded
Social media manager, freelance£800/moIncluded
Designed pictures for every post£300/moIncluded
SEO and GEO softwareRank tracking, site audits, AI visibility£250/moIncluded
AI writing and image tools£50/moIncluded
Working hoursOffice hours24/7
Total per month£5,900+From £15/mo

Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.

Founding member pricingLock in these prices for good.For the first 500 members, until 1 January 2027.
72days left
FreeTry it out
£0forever
No card needed
  • 5 social posts, 30 once verified
  • 15 Maggie messages a day
  • Upgrade any time
Start free
AirGetting started
£15/mo
Lowest paid plan
  • 2 posts a day
  • 60 Maggie messages a day
  • All channels
Choose Air
MaxSeveral channels
£45/mo
£75Save 40%
  • 24 posts a day
  • 300 Maggie messages a day
  • All channels
Choose Max
UltraBusy teams
£65/mo
£115Save 43%
  • 48 posts a day
  • 600 Maggie messages a day
  • All channels
Choose Ultra
EliteAgencies, many brands
£105/mo
£195Save 46%
  • 96 posts a day
  • 1,000 Maggie messages a day
  • All channels
Choose Elite

Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.

Questions corporate finance advisers ask

Marketing automation for corporate finance advisers: your questions

Still unsure?

What is marketing automation for corporate finance advisers?

It's software that does the repeating work of marketing a corporate finance firm: planning topics, writing insight articles and LinkedIn posts for business owners and referrers, making pictures and publishing on schedule.

With cmo.so, Maggie does all of it from your firm's website, and nothing goes out until a person at your firm approves it.

How do corporate finance advisers win more clients online?

Corporate finance advisers win more clients online by being the firm whose thinking an owner has already read when they start planning a sale or a fundraise: clear articles on your website, regular LinkedIn posts and announcements of completed deals where clients allow it.

Maggie writes those posts every week for your services and sectors, and Search Console in cmo.so shows which ones bring owners to your website.

How much does marketing automation cost for a corporate finance firm?

There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a firm posting on several channels or for several partners.

Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.

Which channels should corporate finance advisers start with?

Most start with LinkedIn, where business owners, accountants, lawyers and investors are, and their own website for insight articles that owners find through search.

Google Business helps if owners look for an adviser in your city. Each channel has its own posting times and queue, and one idea can become a post for every channel.

Is it safe to use AI for financial content?

It is safe when a qualified person reviews every post before it is published. cmo.so keeps approvals on by default, and Content Policy Guard can hold a post that may break financial rules as a draft with a suggested rewrite.

Content Policy Guard gives AI suggestions, not legal or compliance advice. It does not make a post compliant on its own, and your firm stays responsible for what it publishes.

How do we keep deals confidential?

You decide what Maggie knows and what she writes about. She works from your public website and the brand profile you check, so live mandates never need to be shared.

Add a house rule to Content Policy Guard, such as never naming an unannounced client, and every post still waits for approval before it goes out.

Can posts talk about valuations without sounding like a promise?

They can explain what usually drives value in general terms without suggesting a figure for anyone's business. Content Policy Guard can flag lines that read like a promise of a price or return, with a suggested rewrite.

A partner should still read each post, because only a person can judge how it reads to an owner thinking about selling.

Can cmo.so write completion announcements?

It can, once the client has agreed and the deal is public. If you give Maggie, your AI CMO, the details you're allowed to share, she drafts the announcement for your website and LinkedIn.

You approve it before it goes out, so the wording matches what the client has signed off.

Can each partner post in their own voice?

Each partner's posts can reflect their own sector and way of speaking. Maggie learns from edits, so the more a partner adjusts drafts, the closer they get to how that partner talks.

In Me → Team you can add each partner and choose who approves which posts.

Do we need to share client or deal data?

You don't need to share any. Maggie works from your public website and your brand profile, and cmo.so doesn't connect to client record or deal management systems.

cmo.so never sells or rents your data, and Search Console data is never used for advertising or to train AI models.

Can our team approve posts too?

Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.

So an analyst can prepare drafts while a partner or your compliance lead approves them, and you always know who approved what.

Can I approve from my phone between meetings?

Yes. The cmo.so app works on iPhone and on the web at app.cmo.so: approve a LinkedIn post, open an article to edit it, or pause a channel.

You can also ask Maggie questions from ChatGPT or Claude through the cmo.so connector.

Ready when you are

Be the adviser owners have already read

Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until a person at your firm approves it.

  • Free plan, no card needed
  • You approve every post
  • Cancel any time

Start with your website

Free to start. No card needed.

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