SharePoint AI Content Optimization: Comparing Microsoft’s Knowledge Agent and CMO.SO’s Automation

Introduction

AI is everywhere. You’ve heard of Copilot in Microsoft 365. Now there’s the new Knowledge Agent (preview) in SharePoint. It’s a Copilot content agent rolled out mid-September 2025 to help you tag, generate and enrich pages. Handy, right?

But wait. What if you need more than a floating button and role-based suggestions? Enter CMO.SO. We built an end-to-end automated content engine—including our flagship Maggie’s AutoBlog—that works daily to produce optimised content for your domain. No licence hoops. No fragmented tools.

This post dives deep. We’ll compare the Copilot content agent in SharePoint’s Knowledge Agent with CMO.SO’s automated workflows. You’ll see where Microsoft excels and where CMO.SO takes the lead.

What Is Microsoft’s Knowledge Agent Preview?

Microsoft’s Knowledge Agent is essentially a Copilot content agent for SharePoint. It bundles AI actions into a floating button on your site:

• Role-based features:
• Content managers get smart metadata suggestions.
• Site owners spot stale pages and broken links.
• Creators whip up pages with natural language prompts.
• Viewers can ask questions in a chat pane.
• Requires a Microsoft 365 Copilot licence.
• Admins can opt in or out per site.
• Ready-made agents only available to licensed tenants.
• Timeline: public preview from mid-Sep 2025 to Feb 2026.

It unifies AI tasks in context. And it’s baked into the SharePoint ribbon—icon switched to a hexagon for preview sites.

Pros and Cons of SharePoint’s Copilot Content Agent

Pros:
– Seamless in-app experience.
– Role-aware suggestions.
– No setup for individual features.
– Admin control over preview access.

Cons:
– Copilot licence needed. Costly.
– Limited to SharePoint pages.
– Manual triggers for every action.
– No community insights or daily content flows.

So sure, it’s neat. But it’s just one piece of the puzzle.

CMO.SO’s Automated Copilot Content Agent Workflows

Now imagine a Copilot content agent that works behind the scenes 24/7. That’s CMO.SO in a nutshell. Our platform combines Generative Engine Optimisation (GEO) and AI Optimisation (AIO) to generate, optimise and track content across your site—automatically.

Maggie’s AutoBlog: Your Daily Content Machine

Meet Maggie’s AutoBlog. It:
– Analyses your domain.
– Researches relevant topics.
– Writes SEO-friendly blog posts.
– Tailors keywords for your region.
– Publishes drafts ready for a quick review.

No waiting. No manual prompts. Maggie’s AutoBlog is a Copilot content agent on steroids.

Community-Driven Learning

You’re not alone. CMO.SO’s community:
– Shares top-performing campaigns.
– Votes on best posts.
– Provides real-time feedback.

It’s like a Reddit for marketers. You learn, adapt, repeat.

GEO Visibility Tracking

Want to see how your content ranks on AI-powered search? We track:
– Modern search engine visibility.
– Engagement metrics.
– Keyword shifts.

Actionable insights arrive daily. So you can pivot fast.

Why CMO.SO Outshines a Basic Copilot Content Agent

• No extra licence fees.
• Works across platforms, not just SharePoint.
• Fully automated workflows. You set it up once.
• Community intelligence baked in.
• Daily visibility reports.

Suddenly, AI-powered content becomes a breeze. No floating button needed.

Head-to-Head: Knowledge Agent vs CMO.SO

Let’s break it down with a quick comparison:

Microsoft Knowledge Agent (Copilot content agent)
– In-app SharePoint ribbon.
– Role-based prompts.
– Licence-locked features.
– Manual content actions.

CMO.SO Automation
– Domain-wide coverage.
– Continuous, automated content generation.
– No Copilot licence.
– Community learning and GEO tracking.

Technical Requirements

Microsoft Knowledge Agent:
– Microsoft 365 tenant.
– Copilot licence.
– Opt-in via admin centre.

CMO.SO:
– One-click domain submission.
– Account creation.
– Instant access to Maggie’s AutoBlog and dashboards.

Ease of Use

Knowledge Agent:
– Familiar SharePoint UI.
– Minimal setup.
– Limited to page-level.

CMO.SO:
– Simple signup.
– Unified dashboard.
– Content flows out daily.

Not all Copilot content agents are equal. CMO.SO automates the heavy lifting and scales beyond a single app.

Explore our features

Getting Started: Practical Steps

How to Opt In to Knowledge Agent

1. Ensure you have a Microsoft 365 Copilot licence.
2. Admin centre: enable Knowledge Agent preview.
3. Choose sites to opt-in or out.
4. Train teams on new icon and chat pane.

How to Launch CMO.SO’s Automation

1. Sign up at CMO.SO.
2. Submit your domain in one click.
3. Activate Maggie’s AutoBlog.
4. Join community feed.
5. Watch daily content roll out.

Quick Tips

• For SharePoint: map team roles to Knowledge Agent capabilities.
• For CMO.SO: engage in community discussions to refine topics.
• Monitor performance: use in-platform dashboards or export reports.

Real-World Example

Jane runs an SME e-commerce site in London. She tried the Knowledge Agent. It flagged stale product pages and suggested metadata. Useful. But she needed fresh blog content weekly. Enter Maggie’s AutoBlog. In one week, she had three SEO-ready posts, geo-targeted to UK shoppers. Her organic traffic jumped 15% in a month.

She still uses the SharePoint Copilot content agent for page checks. But CMO.SO handles her content pipeline. Best of both worlds.

Conclusion

The Microsoft Knowledge Agent preview is a solid start. It gives you a basic Copilot content agent inside SharePoint. But if you want full-scale, automated content optimisation with community insights and daily workflows, CMO.SO is the clear winner.

No licence headaches. No fragmented tools. Just a single, automated platform that grows with you.

Ready to supercharge your content? Give Maggie’s AutoBlog a spin and see how a next-gen Copilot content agent should really work.

Get a personalised demo