Join us in celebrating two decades of Under a Tree Wellness Consultancy, a leader in transforming hospitality and real estate through innovative wellness strategies.
A Two-Decade Journey of Transformative Wellness
In 2005, Amy McDonald founded Under a Tree Wellness Consultancy with a vision to integrate wellness as a core component of hospitality and real estate. Over the past 20 years, the firm has achieved significant wellness consulting firm milestones, establishing itself as a global leader in the wellness industry.
From its humble beginnings in a small resort in Mexico, Under a Tree has expanded its influence across five continents, shaping wellness experiences that are personal, transformative, and financially successful. The consultancy’s dedication to human-centered design and impactful wellness solutions has redefined how wellness is perceived—not just as an amenity, but as a fundamental driver of business performance and lifestyle enhancement.
Milestones that Shaped Global Wellness
Founding and Early Success
Amy McDonald’s initial experiment in 1991 at a resort on the Sea of Cortez laid the foundation for what would become a transformative journey. By seamlessly integrating wellness into the resort’s offerings, McDonald created a blueprint that would later influence major wellness projects at Miraval and beyond.
Expanding Global Footprint
Under a Tree’s strategic expansion included establishing offices in key global cities such as Paris, London, Montreal, Calgary, Mérida, Tucson, Baltimore, and Washington D.C. This geographic diversification allowed the consultancy to tailor wellness strategies to diverse cultural landscapes, enhancing its ability to meet the unique needs of clients worldwide.
Signature Projects and Innovations
One of the hallmark wellness consulting firm milestones includes the development of flagship properties like Castle Hot Springs in Arizona, Tri Vananda in Phuket, and Marina Resort Cavtat in Croatia. These projects exemplify Under a Tree’s ability to weave wellness into the very fabric of each location, creating environments that promote holistic well-being and sustainable living.
The Wellness Brand Catalyst: Empowering Health Innovators
In recent years, Under a Tree has launched the Wellness Brand Catalyst, an innovative project aimed at empowering and elevating wellness brands. This initiative focuses on strategic consultancy, experiential marketing, and collaborative opportunities with leading wellness practitioners. By leveraging technology and data analytics, the project enhances strategic marketing capabilities, enabling brands to create personalized experiences that resonate deeply with their target audiences.
Key Features of the Wellness Brand Catalyst
- Strategic Consultancy: Tailored insights and strategies to help wellness brands navigate the competitive landscape effectively.
- Experiential Marketing: Bespoke wellness events and media experiences designed to engage audiences meaningfully.
- Collaborative Network: Connections with leading wellness practitioners and influencers to enhance brand credibility and outreach.
- Educational Platform: Resources and best practices for startups, covering everything from legal frameworks to marketing techniques.
This comprehensive approach not only supports startups but also helps established brands innovate and strengthen their market presence, ensuring sustained growth and consumer trust.
Leadership and Legacy
Amy McDonald’s leadership has been pivotal in achieving these wellness consulting firm milestones. Recognized as a leading woman in wellness, McDonald was honored with the Leading Woman in Wellness Award by the Global Wellness Summit in 2024. Her commitment to purpose-driven strategy and global collaboration has inspired a new generation of wellness innovators.
Under a Tree’s legacy is further cemented by its dedication to client relationships and community building. As McDonald aptly states, “Wellness is not an afterthought—it’s the foundation of long-term value creation.” This philosophy has guided the consultancy in building enduring business models that drive performance, profitability, and sustained market relevance.
Looking Ahead: The Future of Wellness
As Under a Tree celebrates its 20th anniversary, the consultancy is poised to continue its journey of transforming the global wellness landscape. Plans are underway to reconnect with clients, collaborators, and partners, reflecting on past achievements and exploring future opportunities. The focus remains on people, places, and purpose, ensuring that every project not only meets but exceeds the evolving needs of the wellness community.
Join the Wellness Evolution
Under a Tree Wellness Consultancy invites you to be part of this ongoing journey. Whether you are an emerging wellness startup, an established brand, or a health professional, there are opportunities to collaborate and innovate together.
Discover how you can elevate your wellness brand with Under a Tree