Explore our comprehensive review of the 18 best online form builders in 2025 to find the perfect tool for your business needs.
Online forms are indispensable tools for businesses, enabling efficient data collection, lead generation, customer feedback, and more. With the advancement of top form creation software, organizations can streamline their processes without the need for extensive coding knowledge. This comprehensive guide reviews the 18 best online form builders of 2025, helping you choose the perfect solution for your business needs.
1. HubSpot
Features
- Embedded and pop-up forms
- CRM integration
- Automation and email marketing
- Landing pages
Price
- Free
- Paid plans from $20/month
Pros
- Intuitive drag-and-drop builder
- Seamless CRM integration for managing contacts
- Robust reporting and analytics
Cons
- Limited customization on the free plan
- Advanced features require higher-tier subscriptions
Recommended for
HubSpot is ideal for businesses seeking an all-in-one solution that combines form building with CRM and email marketing. Its free plan is perfect for startups and small teams looking to grow their contact base without initial costs.
2. Fillout
Features
- Extensive marketing integrations
- Lead capture and payment features
- Quizzes
Price
- Free
- Paid plans from $19/month
Pros
- Generous free plan with unlimited forms
- User-friendly interface suitable for complex forms
- Strong marketing tools for lead generation
Cons
- Documentation could be more detailed
- Some advanced features require paid plans
Recommended for
Fillout is a solid choice for marketers and small growth teams who need powerful features without breaking the bank. Its free plan offers substantial capabilities, making it an excellent alternative to more restrictive platforms.
3. AidaForm
Features
- Attractive templates across 15 categories
- Unlimited forms and surveys
- Two subdomains
Price
- Free
- Paid plans from $15/month
Pros
- Generous free plan with high limits
- Easy to embed forms on websites
- PDF responses available
Cons
- Limited integrations compared to others
- Payment features are restricted to higher plans
Recommended for
AidaForm is perfect for users needing a free form builder with aesthetically pleasing templates. Its affordable paid plans provide excellent value for businesses requiring more submissions and advanced features.
4. involve.me
Features
- Interactive forms, quizzes, and funnels
- AI-driven form builder
- Conditional logic and various field types
Price
- Free
- Paid plans from $29/month
Pros
- AI-powered suggestions streamline form creation
- Highly interactive and personalized forms
- Extensive integration options
Cons
- Pricing can escalate with higher usage
- Limited features on the free plan
Recommended for
involve.me is ideal for marketers and creators looking to build engaging, interactive forms and funnels. Its AI features and advanced customization options make it a powerful tool for personalized user experiences.
5. JotForm
Features
- Over 10,000 templates
- Email autoresponders
- Multiple sharing options (iFrame, pop-up, lightbox)
Price
- Free
- Paid plans from $39/month
Pros
- Largest selection of templates available
- Easy integration with email marketing tools
- Flexible form sharing options
Cons
- Free plan includes JotForm branding
- Higher-tier plans can be pricey for small businesses
Recommended for
JotForm is perfect for users seeking a vast array of template options and flexibility in form sharing. Its robust feature set caters to diverse needs, making it a popular choice among various user segments.
6. Typeform
Features
- Conversational forms and surveys
- Conditional logic
- Integration with CRM and email marketing tools
Price
- Free
- Paid plans from $35/month
Pros
- Highly engaging, personalized form experience
- Modern and attractive design templates
- Simple setup and editing
Cons
- Higher pricing for advanced features
- Forms can be lengthy, potentially reducing completion rates
Recommended for
Typeform is ideal for businesses prioritizing user engagement and brand presentation. Its conversational style forms are perfect for companies wanting to offer a personalized experience to their users.
7. Tally
Features
- Minimalistic, fast interface inspired by Notion
- Comprehensive field options
- Integrations with Google Sheets, Notion, Slack, Airtable
Price
- Free
- Paid plans from $29/month
Pros
- Easy to use with a unique typing interface
- Flexible form usage across multiple platforms
- No-code customization with powerful features
Cons
- Submissions table not mobile responsive
- Limited features in the free plan
Recommended for
Tally is perfect for users needing a quick, versatile form builder for various platforms. Its intuitive interface and comprehensive customization options make it a strong alternative to more traditional form builders.
8. 123FormBuilder
Features
- Extensive CSS customization
- Automation and payment processing
- Integrates with major website platforms
Price
- Free
- Paid plans from $37/month
Pros
- Excellent customer support with live chat
- Easy embedding on platforms like Shopify and WordPress
- Robust autoresponder and automation features
Cons
- Payment processing can be expensive
- Higher-tier plans are necessary for advanced features
Recommended for
123FormBuilder is suited for businesses seeking excellent support and seamless integrations with various website platforms. Its robust customization and automation make it a versatile choice for diverse needs.
9. Elementor
Features
- Integrated website and form builder for WordPress
- Pro widgets including pricing tables and testimonials
- Drag-and-drop form widget
Price
- Free
- Pro pack from $49/year
Pros
- Comprehensive website building alongside form creation
- Easy drag-and-drop interface for forms
- Extensive library of widgets and plugins
Cons
- Full functionality requires purchasing the Pro pack
- Can be overwhelming for users solely needing form building
Recommended for
Elementor is ideal for WordPress users who want an integrated solution for building websites and forms. Its powerful features and extensive customization options make it a top choice for comprehensive site management.
10. Zoho Forms
Features
- CRM and email hosting integration
- Long-form and detailed forms
- Payment gateway integrations
Price
- Free
- Paid plans from $12/user/month
Pros
- Comprehensive integration with Zoho’s suite of tools
- Suitable for complex, detailed data collection
- Strong security and compliance features
Cons
- Steeper learning curve due to extensive options
- Limited gamification and interactive features
Recommended for
Zoho Forms is perfect for businesses already using Zoho’s ecosystem, needing detailed forms integrated with CRM and other Zoho services. Its robust features cater to data-driven organizations requiring comprehensive data management.
11. Optimonk
Features
- Onsite journey optimization
- Gamification options like wheel of fortune
- A/B testing for forms
Price
- Free
- Paid plans from $29/month
Pros
- Engaging templates aimed at increasing conversions
- Flexible form display rules based on user behavior
- Real-time optimization and testing
Cons
- Pricing based on page views can be unpredictable
- Branding appears on forms unless upgraded
Recommended for
Optimonk is ideal for website owners focused on converting visitors into customers through engaging and optimized forms. Its advanced targeting and gamification features enhance user interaction and conversion rates.
12. Convertful
Features
- Variety of opt-in form types (popups, sidebars)
- Element types like testimonials and videos
- Display conditions based on user actions
Price
- Free
- Paid plans based on page views
Pros
- Diverse form types and creative elements
- Easy to set up conditional display rules
- Suitable for integration with marketing tools
Cons
- Costs scale with page views rather than usage
- Limited features on free plan compared to others
Recommended for
Convertful is perfect for marketers seeking versatile form types and creative elements to enhance user engagement. Its conditional display options allow for targeted form presentations based on user interactions.
13. Paperform
Features
- Over 500 templates and 2,000 integrations
- Payment processing and booking schedules
- Custom HTML & CSS capabilities
Price
- Free trial for 14 days
- Paid plans from $29/month
Pros
- Highly customizable with extensive integrations
- User-friendly interface resembling document editing
- Supports complex calculations and conditional logic
Cons
- No free plan available, only a trial
- Higher-tier plans are necessary for significant usage
Recommended for
Paperform is ideal for small to medium-sized businesses needing a highly customizable form builder that integrates seamlessly with various third-party services. Its comprehensive feature set supports complex business needs.
14. Moosend
Features
- Unbranded email marketing forms
- Conditional display rules
- JavaScript customization
Price
- Free
- Paid plans from $9/month
Pros
- Easy-to-use interface ideal for beginners
- Unlimited, unbranded emails on free plan
- Extensive integration options
Cons
- Limited form template variety
- Primarily focused on newsletter signups
Recommended for
Moosend is perfect for entrepreneurs and small businesses focused on building their subscriber base through simple, effective forms. Its affordability and ease of use make it a strong alternative to more complex form builders.
15. Ninja Forms
Features
- WordPress plugin with extensive templates
- Payment processing integration
- Support for multiple sites on Pro plan
Price
- Free
- Paid plans from $99/year
Pros
- Seamless integration with WordPress
- Clean and user-friendly interface
- Supports advanced form functionalities with add-ons
Cons
- Pop-up forms require additional plugins
- Higher cost for Pro features
Recommended for
Ninja Forms is the best solution for WordPress users who need a reliable and flexible form builder. Its easy integration and extensive template library make it ideal for quickly setting up forms on WordPress sites.
16. Gravity Forms
Features
- Advanced form creation with file uploads and CAPTCHA
- Customizable submission behavior
- Extensive add-ons for enhanced functionality
Price
- Paid plans from $59/year
Pros
- Highly customizable with advanced options
- Strong spam protection features
- Integrates with various email services and payment gateways
Cons
- Steeper learning curve for beginners
- No free plan available
Recommended for
Gravity Forms is excellent for WordPress users needing advanced forms with comprehensive customization. Its powerful features are suited for businesses requiring detailed data collection and secure form submissions.
17. Cognito Forms
Features
- Unlimited forms on free plan
- Conditional logic and file uploads
- Stripe payment integration
Price
- Free
- Paid plans from $19/month
Pros
- Generous free plan with high entry limits
- Easy to set up conditional logic
- Supports online payments through Stripe
Cons
- Design options are limited and uniform
- PayPal integration available only on higher plans
Recommended for
Cognito Forms is ideal for users seeking a cost-effective form builder with essential features. Its unlimited forms on the free plan make it a great choice for businesses on a tight budget needing reliable form creation.
18. Wufoo
Features
- Over 400 customizable templates
- Payment integration with PayPal and Square
- Extensive integration options
Price
- Free
- Paid plans from $22/year
Pros
- Wide variety of templates to choose from
- Easy payment integration
- Affordable pricing for basic features
Cons
- Limited form editor updates
- Confirmation email setup is not intuitive
Recommended for
Wufoo is suitable for businesses looking for an affordable and straightforward form builder with essential features. Its extensive template library and payment integration make it a solid option for various needs.
Conclusion: The Best Online Form Builder Goes to…
With numerous options available, selecting the right top form creation software depends on your specific needs. HubSpot stands out as our top choice due to its ease of use, comprehensive features, and free plan offering substantial benefits. However, Fillout, AidaForm, involve.me, 123FormBuilder, and JotForm also provide excellent alternatives with diverse functionalities tailored for different business requirements.
For those using WordPress, plugins like Elementor and Ninja Forms offer seamless integration and powerful form-building capabilities directly within your website backend. Ultimately, the best online form builder aligns with your business goals, budget, and technical proficiency.
Ready to enhance your data collection and streamline your processes? Explore JotForm today!
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