Meta Description: Stay ahead with Supermetrics’ July 2025 updates, bringing new features and tools to elevate your marketing data insights and intelligence.
Summer is in full swing, and Supermetrics is excited to share the latest enhancements to our Marketing Intelligence Platform. Our July 2025 updates are designed to provide you with more robust market intelligence tools, ensuring you have the insights needed to drive your marketing strategies effectively.
Introducing the Enhanced Marketing Intelligence Platform
In the ever-evolving landscape of digital marketing, having the right tools to gather, analyze, and utilize market intelligence is crucial. Supermetrics’ updated Marketing Intelligence Platform simplifies data management, allowing you to transform and combine data from multiple channels seamlessly.
Key Features:
- Visual Data Editor: Combine data from various sources without any coding. Our intuitive visual editor lets you apply your own rules and standardize naming conventions across campaigns effortlessly.
- Custom Datasets: Build tailored datasets that highlight your marketing efforts, providing a comprehensive view of your performance.
- Faster Insights: Eliminate bottlenecks and act on real-time insights, enabling quicker decision-making and strategy adjustments.
Success Story: VodafoneZiggo’s Transformation
Discover how VodafoneZiggo leveraged Supermetrics’ Marketing Intelligence Platform to revolutionize their data management and marketing efficiency.
Key Outcomes:
- Cross-Channel Data Blending: Unified data from various marketing channels to gain a holistic view of performance.
- Creative-Level Insights: Gained deeper insights into creative performance, enhancing campaign effectiveness.
- Streamlined Onboarding: Simplified integration of new platforms, accelerating the time to insights.
Read the full VodafoneZiggo case study to learn more.
Essential Summer Reads
Summer is the perfect time to enhance your marketing skills. Dive into these must-read articles and eBooks to stay ahead:
- Ad Creative Testing: Learn how to build a consistent testing process to identify and optimize your best-performing ads.
- Looker Studio Dashboard Examples: Get inspired with 23 dashboard templates to kickstart your next report.
- 2025 Marketing Data Report: Explore the latest trends, challenges, and opportunities in marketing data usage.
- Guide to LinkedIn Conversions API: Discover how CAPI can boost your conversions and improve targeting in a privacy-first world.
- Agency Playbook: Unlock scalable data solutions to drive growth and better serve your clients.
Podcast of the Month: The AI Revolution in Search
Tune into our latest episode of The Marketing Intelligence Show, where our SEO expert Heini Lindfors discusses how AI is transforming search and its implications for SEO and content strategy.
Highlights:
- The impact of Google’s AI Overviews and AI Mode.
- Leveraging AI to streamline your SEO workflows.
- Focusing on metrics that drive real business impact.
- Building brand authority to future-proof your SEO strategy.
Upcoming Events: Meet Us at Google Cloud Summit Sydney!
Join Supermetrics at the Google Cloud Summit in Sydney on July 30th. Whether you’re a current user or curious about our offerings, this is a great opportunity to connect with our team in person.
Register for the Google Cloud Summit Sydney
Community Highlights: One Year of Collaboration
Celebrate one year of the Supermetrics Community! Engage with fellow marketers, access exclusive content, and share your insights. Don’t miss our latest webinar recording, packed with valuable features and updates.
New Early-Access Data Sources
Expand your data capabilities with our new early-access connectors:
- Google BigQuery
- TikTok Shop (US only)
Connect to Early-Access Data Sources
Ready-to-Use Reporting Templates
Simplify your reporting with our new templates:
- Ecommerce Paid Channels Dashboard: Monitor ad performance across Google, Facebook, TikTok, and GA4.
- Organic Social Overview: Get insights into your organic posts across Instagram, Facebook, LinkedIn, and more.
- Facebook Page Dashboard: Track reach, engagement, and post performance in Google Sheets.
Stay ahead in the dynamic world of digital marketing with Supermetrics’ latest updates. Empower your strategies with our enhanced market intelligence tools and join a community dedicated to your success.
Ready to elevate your marketing intelligence? Visit CMO.SO today!
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