How to Automate Your SEO Audits with CMO.so and Google Sheets

Why You Need an Automated SEO Audit

You’re busy. Your website needs a check-up. And manually running audits? It’s a chore.

• Crawling with tools like Screaming Frog can take 5–15 minutes per run.
• Pulling Search Console and Analytics data takes extra clicks.
• Piecing everything into one sheet is fiddly.

The good news? An automated SEO audit runs on its own schedule. Hit “open” in the morning. Instant insights. No more waiting or repetitive steps.

The Benefits at a Glance

• Real-time data: See fresh crawl results every day.
• Actionable reports: Highlight missing meta descriptions, broken links and slow pages.
• No code needed: Use Google Sheets and CMO.so’s exports.
• Team ready: Share a link, set permissions, and everyone’s on the same page.

Traditional Audit vs CMO.so + Google Sheets

Let’s compare the two approaches side by side.

1. Traditional Pipeline: Screaming Frog + Supermetrics

Steps:
1. Schedule a crawl in Screaming Frog.
2. Export to Google Sheets via Supermetrics.
3. Import Search Console data.
4. Write QUERY formulas to filter pages.
5. Manually review tables and dashboards.

Strengths:
– Granular control over crawl settings.
– Familiar for technical SEO teams.

Limitations:
– Requires paid licences for large sites.
– Supermetrics fee adds up.
– QUERY formulas can be tricky.
– Overwrites sometimes fail, forcing manual work.

2. CMO.so + Google Sheets: A Simpler Way

Steps:
1. Export performance data from Maggie’s AutoBlog (CMO.so’s high-priority AI blogging service).
2. Import crawl results via CMO.so’s built-in audit export.
3. Use simple Google Sheets functions to filter insights.
4. Schedule automatic updates with Apps Script triggers.

Strengths:
– No-code platform for both content and audit exports.
– Flat-rate pricing with microblogging and audit capabilities.
– Intelligent performance filtering highlights top-ranking posts.
– Hidden pages are still indexed by Google, keeping your profile clean.

Step-by-Step: Building Your Automated SEO Audit

Ready to get started? Here’s how you can set up an automated SEO audit in under 20 minutes.

1. Set Up CMO.so Exports

• Log into your CMO.so dashboard.
• Navigate to Maggie’s AutoBlog → Performance Exports.
• Choose Google Sheets as the export format.
• Select the data points you want (clicks, impressions, meta lengths, page speed).
• Click Generate API Key and copy it.

2. Create Your Google Sheet

1. Open a new Google Sheet.
2. Go to Extensions → Apps Script.
3. Paste a simple script to pull data using the API key:

javascript
function pullCMOData() {
const url = 'https://api.cmo.so/export?key=YOUR_API_KEY&format=gsheet';
const response = UrlFetchApp.fetch(url);
const blob = response.getBlob();
DriveApp.createFile(blob);
}

4. Save and run once to authorise.
5. Under Triggers, set pullCMOData to run daily (or weekly).

3. Import Search Console Metrics

• In a new tab, use Add-ons → Search Console.
• Connect your website.
• Import clicks, impressions, CTR and position data.
• Schedule updates in the add-on settings.

4. Filter and Highlight Issues

Use simple formulas:

• Missing meta description:
  =FILTER(CrawlData!A2:C, CrawlData!B2:B = "")

• Pages slower than 3s:
  =FILTER(CrawlData!A2:D, CrawlData!D2:D > 3000)

• Low word count (< 300 words):
  =FILTER(CrawlData!A2:E, CrawlData!E2:E < 300)

5. Build Your Dashboard

• Create a summary sheet.
• Use COUNTA(), AVERAGE(), and SUM() to show:
• Total pages audited.
• % pages missing titles.
• Average page speed.
• Daily organic traffic trend.

How CMO.so Fills the Gaps

Compared to the traditional approach, CMO.so brings:

• Budget-friendly pricing: no extra fees per crawl or add-on.
• Massive content generation: over 4,000 microblogs per month, all tracked.
• AI-driven insights: performance filtering shows you top winners.
• No-code interface: no need for QUERY mastery or complex scripts.

In short, you focus on the fixes. CMO.so handles the heavy lifting.

Pro Tips for a Smooth Automation

1. Label your tabs clearly: “Audit”, “Search Console”, “Dashboard”.
2. Colour-code issues: red for high-priority, orange for medium.
3. Back up monthly snapshots: keep a copy of your sheet for trend analysis.
4. Share feedback: use comments to assign fixes to team members.
5. Review weekly: set a calendar reminder to check the dashboard.

Conclusion

An automated SEO audit saves time, reduces human error, and keeps your site healthy. While traditional tools like Screaming Frog plus Supermetrics work, they can be costly and fiddly. By leveraging CMO.so and Google Sheets, you get a streamlined, no-code solution that scales with your business.

Ready to simplify your SEO workflow?

Start your free trial and see how easy an automated audit can be: https://cmo.so/

Or get a personalised demo to explore our features and find the perfect plan for your team.