How to Automate Weekly Blog Publishing to Your CMS with CMO.SO and Zapier

Why You Need Weekly Blog Automation

Still writing posts by hand every week? There’s a better way. Weekly blog automation frees up hours of your time. And it keeps your site fresh.

Small and medium enterprises (SMEs) often struggle with consistent content. You’re juggling tasks, deadlines, clients. The last thing you want is to log in, paste HTML, fix images, then hit publish… every Monday.

Enter CMO.SO’s Maggie’s AutoBlog. It generates SEO-optimised, GEO-targeted articles for you. Then Zapier picks them up from Google Docs and pushes them to your CMS—WordPress, Wix, or any other. Voilà: fresh content, published on schedule, week after week, without lifting a finger.

What You’ll Achieve

• A hands-free publishing workflow
• Consistent content cadence
• SEO and GEO optimisation baked in
• Clear visibility on performance

Step 1: Generate Content with Maggie’s AutoBlog

Before you automate anything, you need content. Here’s how CMO.SO’s AI marketing platform does the heavy lifting.

1. Sign in to your CMO.SO account.
2. Navigate to Maggie’s AutoBlog.
3. Add your domain or niche keywords.
4. Set the frequency to “Weekly”.
5. Hit Generate.

Within seconds, you’ll have a draft blog in your CMO.SO dashboard. It’s optimised for search engines and tailored to your local audience. That’s your first building block for a solid weekly blog automation system.

Step 2: Send Drafts to Google Docs

Why Google Docs? It’s universal. It’s collaborative. Plus, Zapier reads it easily.

1. In Maggie’s AutoBlog, click Export.
2. Choose Google Docs as the destination.
3. Authorise your Google account.
4. Select a folder—say, “CMO.SO Blog Drafts”.

Every week, a fresh draft lands in that folder, complete with images and headings. No copy-pasting. No formatting mishaps. Just ready-to-go content.

Step 3: Create Your Weekly Blog Automation Zap

Time to link Google Docs to your CMS using Zapier.

1. Log in to Zapier.
2. Click Create Zap.
3. Event trigger: New Document in Folder (Google Docs).
4. Choose the CMO.SO folder you set up earlier.

Next, add an action:

• Action app: RSS by Zapier.
• Event: Create Item in Feed.
• Fill in Title, Link (Docs URL), Content (Body), and Image fields.

This RSS feed acts as the bridge. With one feed, you can power multiple Zaps—WordPress, Wix, Drupal… you name it.

By now, you’ve built the core of your weekly blog automation. Every new Doc creates an RSS item. Ready for the final push into your CMS.

Step 4: Connect RSS to Your CMS

Here’s where you pick your platform. We’ll use WordPress as an example.

1. Add another action in your Zap.
2. App: WordPress.
3. Event: Create Post.

4. Map the RSS fields:
   – Post Title → Title
   – Post Content → Content
   – Post Excerpt (optional) → First paragraph
   – Featured Image URL → Image field

5. Set your post status to Publish or Draft (for review).

6. Choose categories and tags.

Test the Zap. If a test post lands in your WordPress, you’re golden.

At this point, you’ve fully automated your weekly blog automation workflow:

• Maggie’s AutoBlog writes your post.
• Google Docs stores it.
• RSS grabs it.
• Zapier publishes it.

Boom. Automated content pipeline.

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Step 5: Test, Troubleshoot and Monitor

Automation isn’t “set and forget.” You’ll want to:

• Check post formatting.
• Ensure images load correctly.
• Verify internal links point where they should.
• Confirm categories and tags are applied.

If something breaks, Zapier’s built-in logs will show you the error. Fix the mapping, tweak the trigger, re-test.

Now, here’s the kicker: use CMO.SO’s GEO visibility tracking to see how those weekly posts perform in different regions. You’ll discover which topics resonate in London, Paris, Berlin… you get the idea.

Best Practices for Weekly Blog Automation

Relying on tech can feel risky. Keep these in mind:

• Review one post monthly. Fresh eyes catch style slips.
• Tweak your SEO settings in Maggie’s AutoBlog every quarter.
• Update images and links if they break.
• Rotate topics to avoid repeating themes.

With a little upkeep, your weekly blog automation becomes a well-oiled content machine.

Common Pitfalls and How to Avoid Them

“Why didn’t my post publish?”
– Often, the Zap’s trigger folder changed. Double-check your Google Docs folder.

“Images aren’t showing.”
– Ensure the Doc export includes image URLs, not attachments.

“My CMS draft looks odd.”
– Match the RSS fields exactly. Use Zapier’s sample data to preview.

Why CMO.SO Beats DIY or Other Tools

You may have tried manual scheduling in WordPress. Or exported CSVs. Perhaps you’ve tested competitor platforms. But here’s why CMO.SO + Zapier is different:

• Truly hands-free: No manual uploads.
• SEO and GEO baked in: Not an add-on. Core feature.
• Community-driven insights: Learn from peers on CMO.SO.
• Real-time visibility: Track performance per region.

Compared to generic SEO suites, CMO.SO focuses on automation and community. That’s how you keep content consistent and relevant.

Wrapping Up

You’ve set up a seamless pipeline:

1. Maggie’s AutoBlog generates your content.
2. Google Docs holds your drafts.
3. Zapier’s RSS feed triggers the magic.
4. Your CMS publishes on schedule.

No more Monday morning panic. Just reliable weekly blog automation that drives traffic and engagement.

Ready to ditch the manual grind?

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