Expert Interview with Evan Bailyn: CMO.so’s Vision for Generative Engine Optimization

Riding the Generative Wave: A Sneak Peek at Generative Engine Optimization

Generative engine optimization is shaking up digital marketing. Instead of tweaking one article at a time, you let AI churn out microblogs, test performance, then double down on winners. It’s a dream for lean teams. In this expert interview, we sit down with Evan Bailyn—the AI marketing expert who co-founded CMO.so—to unpack how a fully automated blogging engine can spark real SEO and GEO results. You’ll get hands-on tips, practical examples, and a clear roadmap for using generative AI in your content strategy.

No fluff. No jargon. We cover: how to seed an AI with the right data, why performance filtering matters, and how SMEs can compete with agencies without hiring a single copywriter. Fancy a peek at a proven AI marketing expert? Check out CMO.so: Your AI marketing expert for automated SEO/GEO Growth and see how automation meets real-world impact.

What is Generative Engine Optimization?

Generative engine optimization (GEO) is the art of training AI to produce content that ranks—and keeps ranking. You feed an engine with top-performing content, let it learn patterns, then instruct it to draft new posts. But GEO goes further: it tests, measures and refines in a closed loop.

Key steps:

• Seed the model with high-value keywords and existing top pages.
• Define clear prompts to steer tone, length and focus.
• Publish batches of short, targeted microblogs.
• Track metrics like click-through rate and dwell time.
• Hide or archive underperformers while keeping them indexed.

Imagine a gardener tending plants. You water each seedling, note which thrives, then shift resources there. GEO does the same with content. You end up with fewer wasted posts and a stream of SEO-friendly pages tailored to your audience. And it all happens behind the scenes, so your to-do list stays short.

Why Generative AI Matters for SMEs

Small businesses often juggle a hundred tasks. SEO can feel like a luxury reserved for big budgets or expert teams. Generative AI levels that playing field, giving SMEs access to:

• Budget-friendly content production.
• Thousands of geo-targeted microblogs monthly.
• No-code interfaces that ditch the steep learning curve.
• Focus on long-tail keywords for niche markets.

An AI marketing expert might be out of reach for many founders. But generative engine optimization puts expert-grade automation at your fingertips. With CMO.so, you get intelligent topic gaps, localised GEO posts (think German, French or Spanish variations), and instant performance dashboards. It’s the closest thing to hiring an in-house SEO specialist—minus the salary and training time.

Meet the AI Marketing Expert Behind CMO.so: Evan Bailyn

Evan Bailyn isn’t your typical tech founder. He’s spent years building content strategies for startups across Europe and the US. Early on, Evan spotted a gap: SEO tools offered guidance, but no one handled execution at scale. He wanted a system to do the heavy lifting—research, drafting, publishing, analysing—all without a single line of code.

In our chat, Evan revealed:

• The origin story: prototyping an engine that writes 4,000 microblogs per month.
• How performance filtering zeroes in on the top 10% of fan-favourite posts.
• The role of continuous learning: feeding user engagement back into the model.
• Plans for real-time data integration to adjust tone and topics on the fly.

Evan’s mantra? “Automation shouldn’t feel robotic.” He’s fine-tuned CMO.so so that every post feels authentic. Whether you’re targeting London startups or regional French bakeries, the engine adapts to local vernacular and demand. And all you need is a few clicks to launch a full-blown blogging campaign.

How CMO.so’s Automated Blogging Engine Powers GEO

CMO.so’s automated blogging engine embodies generative engine optimization at every layer. Here’s how it works:

1. Site audit: Crawls your current pages and extracts key themes.
2. Topic cluster generation: Groups related keywords into blog ideas.
3. Automated drafting: Produces microblogs that hit word-count and style targets.
4. Performance analytics: Tracks click-through rates, bounce times and shares.
5. Smart filtering: Promotes the top performers, hides the rest (but keeps them indexed).

The secret lies in that last step. Not every post will be a superstar. CMO.so flags the top 5–10% of posts for front-of-site rotation. The others live quietly in your sitemap, capturing long-tail traffic without cluttering your main blog. Think of it like a talent show where only the best acts get centre stage, but everyone still gets a chance to perform.

Plus, it’s geo-aware. Whether you want to reach Barcelona cafés or Berlin tech hubs, CMO.so tailors each post to local search habits. If you’re ready to see what an AI marketing expert can automate for your business, Explore CMO.so: Your AI marketing expert for streamlined SEO/GEO optimisation and experience the difference firsthand.

Comparing CMO.so to Traditional AI Writing Tools

You may have tried Jasper.ai, Writesonic or Frase. They’re great at generating one-off copy. But they still ask you to guide every step:

• Jasper.ai needs you to craft prompts for each piece.
• Writesonic offers templates but no built-in performance filters.
• Frase helps with SEO outlines but stops short of full automation.

These tools shine when you want a quick landing page or ad headline. But when it comes to mass blogging, none handle planning, drafting, indexing and analytics in one seamless flow.

CMO.so fills that gap. It’s a true end-to-end solution:

• No prompts needed once you set initial keywords.
• Automated posting schedules keep your site fresh.
• Built-in dashboards zero in on top performers.

In short, while other platforms leave you to connect the dots, CMO.so is the all-in-one engine that drives generative SEO at scale.

Best Practices for Generative Engine Optimization

Even the best engine benefits from human oversight. Here are tips to make generative AI work for you:

• Start with a brief site audit: Understand your existing content gaps.
• Define guardrails: Set tone, voice and length limits in the initial prompt.
• Target long-tail and local keywords for niche reach.
• Monitor key metrics: CTR, dwell time and conversion rate.
• Prune regularly: Archive underperforming clusters to keep focus sharp.
• Iterate based on data: Feed winning posts back to refine future drafts.

Think of GEO like tuning a vintage car. You tweak, you test, you adjust. Over time, the engine purrs, driving traffic with minimal effort. Even an AI marketing expert would stress the importance of regular reviews—automation isn’t “set and forget.” It’s “set, test, improve.”

SWOT Analysis: CMO.so’s Automated Blogging Engine

• Strengths
  • True no-code automation for content scale.
  • Intelligent performance filtering to spotlight winners.
  • Geo-targeting for multiple European markets.

• Weaknesses
  • Reliant on initial prompt quality—some human oversight needed.
  • May require fine-tuning for highly niche industries.

• Opportunities
  • Rising AI adoption among SMEs seeking cost-effective SEO.
  • Potential to partner with startup incubators and accelerators.

• Threats
  • Competition from established SEO agencies adding automation.
  • Emerging platforms copying mass-content workflows.

Conclusion: Partner with Your AI Marketing Expert

Generative engine optimization isn’t a fad. It’s the next step in content strategy—especially for SMEs that need to punch above their weight. By combining CMO.so’s automated blogging engine with Evan Bailyn’s vision, you get a scalable, data-driven solution that learns and evolves.

Ready to partner with your AI marketing expert? CMO.so: Your AI marketing expert for content automation and transform how you approach SEO and GEO for good.