Essential GEO Metrics: Measure AI Search Visibility, Trust, and Citations with CMO.SO

Why AI Search Needs New Metrics

You’ve seen it. No page two in ChatGPT. Your brand is either in the answer or it’s invisible. Traditional SEO tools fall short. They track clicks, not zero-click brand mentions.

Enter Generative Engine Optimisation. It’s SEO’s new sibling, built for AI-first search. But the usual metrics—rankings, organic traffic—don’t cut it. You need new gauges:

• Visibility: Does the AI even see you?
• Citation: Does it trust you enough to link back?
• Sentiment: Does it say nice things?

That’s where CMO.SO’s GEO Visibility Tracker comes in. No guesswork. Just data.

The Attribution Trap

Imagine this:

1. ChatGPT mentions your CRM.
2. Three days later, a prospect visits your site.

Which team gets the credit? SEO? PR? Community? None. You lose the trail.

CMO.SO reframes AI discovery like a PR project, not a click campaign. You measure brand presence, not last-click.

The Three Pillars of GEO Measurement

CMO.SO’s GEO Visibility Tracker groups metrics into three pillars. Track them together for the full story.

1) Visibility: “Do They See Me?”

Visibility is your foundation. Without it, trust and sentiment don’t matter. Key metrics:

• Share of Model
  How often your brand surfaces in AI answers for target prompts.
• Generative Position
  Your average spot in AI-generated lists. #1 or #8? Big difference.
• Query Coverage
  The range of buyer intents where you appear—from “best CRM for SMEs” to “CRM for healthcare”.

With the GEO Visibility Tracker, you can:

• Run your top 20 prompts across ChatGPT, Gemini, Perplexity, Google AI Overviews and Copilot.
• See your Share of Model in one dashboard.
• Spot query gaps at a glance.

Example: One CMO.SO user found they showed up 30% on ChatGPT but only 12% on Gemini. Fixing that gap lifted overall visibility by 15%.

2) Citations: “Do They Trust Me?”

A mention is good. A citation is better. AI models lean on third-party links to back up facts. Metrics include:

• Citation Frequency
  How often AI links to your domain.
• Source Authority
  Are you being cited from Reddit threads or The Financial Times?
• Citation Drift
  How stable are your citations over time?

The GEO Visibility Tracker lets you:

• Break down citations by platform.
• Track drift with automated audits.
• Prioritise high-authority sources for digital PR.

Pro tip: Use Maggie’s AutoBlog to generate original data-led posts. Unique whitepapers and stats give AI a reason to link back to you.

Explore our features

3) Sentiment: “Do They Like Me?”

Mentioned often? Great. Mentioned negatively? Risky. Sentiment metrics include:

• Sentiment Score
  Positive, neutral or negative tone in AI responses.
• Hallucination Rate
  How often AI botches your facts.
• Comparative Positioning
  Are you “the best choice” or “good, but expensive”?

Use the GEO Visibility Tracker to:

• Tag each mention as positive/neutral/negative.
• Log hallucinations and link them to causes.
• Compare your positioning next to competitors.

When you see a dip in sentiment, jump on user forums—Reddit, Trustpilot—where AIs pull opinions from. Fix issues before they spiral.

How CMO.SO Beats the Competition

You’ve likely seen tools like Profound, Otterly.AI or Semrush’s AI Toolkit. They’re solid. But they’re siloed:

• Profound nails citation mapping but lacks quick content generation.
• Otterly.AI tracks brand mentions but doesn’t automate audits.
• Semrush has AI rank tracking, but no community-driven learning.

CMO.SO ties it all together:

1. GEO Visibility Tracker in one intuitive dashboard.
2. Maggie’s AutoBlog for daily, domain-specific content.
3. An open learning community to share wins and tweaks.

No more juggling multiple logins. All your GEO metrics under one roof. Plus, you get practical tips from peers, not just raw data.

Operationalising Your GEO Strategy

Data’s useless unless you act. Here’s a simple playbook:

1. Define top “golden prompts”.
2. Run weekly audits in the GEO Visibility Tracker.
3. Review citations monthly.
4. Deep-dive sentiment quarterly.
5. Tie metrics to sales trends biannually.

Bonus: Set up alerts in CMO.SO when your Share of Model dips below a threshold. Instant heads-up. No manual checks.

Wrapping It Up

AI search isn’t a fad. More buyers start in ChatGPT, Perplexity and AI Overviews every day. If you wait, competitors will dominate the conversation.

CMO.SO’s GEO Visibility Tracker gives you:

• Clear visibility scores.
• Citation insights.
• Sentiment flags.

All in one place. Plus, Maggie’s AutoBlog keeps your content fresh and AI-ready.

Ready to own your AI search presence?

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