The evolution of search and your content
Search isn’t what it was five years ago. Google still matters. But now you’ve got ChatGPT, Perplexity, Claude and more. These AI hubs pull answers from the web rather than just links.
That’s where generative engine optimisation comes in. You need your content to speak AI’s language. Otherwise, your brilliant article sits unseen.
Traditional SEO focuses on keywords and links. Generative engine optimisation dives deeper. It shapes content so AI platforms actually quote you.
Result? You don’t just rank. You get cited.
What is generative engine optimisation?
Think of it as SEO 2.0. You still optimise titles, headings and meta tags. But you also:
- Write long-form answers (2,000+ words).
- Add clear definitions and examples.
- Structure content in AI-friendly formats (Q&A, bullets, tables).
- Surface data-backed insights.
It’s a blend of art and science. You craft human-readable copy. Then you fine-tune for the AIs that millions lean on.
That combination is pure gold. And it’s what CMO.SO’s GEO delivers, daily, without you breaking a sweat.
Frase’s approach: fast but limited?
Frase is impressive. You can:
- Analyse top-ranking pages in seconds.
- Get AI-generated outlines from competitor content.
- Track a real-time SEO score while you write.
- Optimise in 20+ languages for global reach.
Their GEO engine even suggests tweaks so ChatGPT might cite you. Nice.
But there are caveats:
- You still write every article yourself.
- No automated daily content for your domain.
- Community insights? Not really. You fly solo.
- Visibility tracking on AI platforms is basic.
If you’re a one-person blog, that’s fine. But SMEs juggling ten tasks? You need a system that does more than suggest. You need genuine automation plus peer wisdom.
Why CMO.SO nails generative engine optimisation (and SEO)
CMO.SO built its platform around non-marketers. You don’t need an army of writers or endless plugins. Instead, you get:
- Automated, daily blog posts via Maggie’s AutoBlog. Your site feeds into our AI. It spins up fresh, optimised blogs every morning.
- Community learning loops. See what works for peers. Steal their headlines (in a good way). Learn trending prompts driving ChatGPT citations.
- Real-time GEO visibility tracking. Follow your share of voice across five major AI engines. Then adapt on the fly.
- No tech skills needed. It handles schema markup, meta tags and AI-friendly structure behind the scenes.
These features fix Frase’s gaps in one go. You skip the manual grind. You tap into a hive mind of marketing novices and veterans alike.
Generative engine optimisation has never been this hands-free.
Real-world wins: SMEs leading the pack
Picture this: a small e-commerce brand in Berlin. They used CMO.SO’s generative engine optimisation routine for four weeks. What happened?
- Google page views rose 45%.
- First ChatGPT citation popped up at week two.
- Monthly leads jumped by 30%.
- They published 20+ posts without hiring a single writer.
Or a UK tech startup:
They leaned on the community feed. They saw a peer’s prompt driving citations on Perplexity. They tweaked their own outline. Boom—two more mentions by AI.
These are real wins. And they come from a system built to fuse:
- Automated content (hello, Maggie’s AutoBlog).
- Community-driven insights.
- Deep AI search visibility.
Benefits for SMEs and busy teams
Generative engine optimisation isn’t just for big brands. It’s perfect if you:
- Lack a dedicated content crew.
- Avoid learning HTML and plugin setups.
- Want results in weeks, not months.
- Crave community feedback to bypass trial and error.
You learn from peers. You ride the latest AI trends. You publish without that “blank page panic.”
Plus, your non-marketer colleagues can jump in. They’ll find the interface as familiar as Google Docs.
Getting started with generative engine optimisation on CMO.SO
Ready to kick off? Here’s your quick guide:
- Sign up for a free trial at CMO.SO.
- Submit your domain with one click.
- Activate Maggie’s AutoBlog and choose your tone and frequency.
- Dive into the community feed. Bookmark top prompts.
- Monitor your AI and Google visibility on our dashboard.
No nasty onboarding calls. No hidden fees. You’re live in minutes and churning out AI-friendly content by today’s end.
Looking ahead: SEO meets AI
AI and search engines will only get smarter. Soon, generative platforms will dominate how people discover information.
If you’re still churning passive posts, you’ll fall behind. But with generative engine optimisation baked into your workflow, you stay ahead.
You’ll have:
- Content that ranks on Google and gets cited by AI.
- A steady stream of fresh posts without lifting a finger.
- A community that pushes you to iterate faster.
And that’s how you work smarter—not harder.
Ready to supercharge your SEO and AI presence?
It’s time to move past manual tweaks and half-measures. Embrace a platform built for modern search.
Join other SMEs seeing real traction in weeks, not quarters.
Get a personalized demo
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