Advance Your Career with a Master’s in Digital Marketing from Wake Forest University

Earn a Master’s in Digital Marketing online from Wake Forest University and gain leadership skills, cutting-edge technologies, and strategic marketing expertise.

Unlocking Advanced Marketing Education

In today’s rapidly evolving digital landscape, advanced marketing education is crucial for professionals aiming to stay ahead. Wake Forest University’s online Master’s in Digital Marketing offers a comprehensive program designed to equip you with the skills and knowledge needed to excel in this dynamic field. Whether you’re an indie maker, startup founder, first-time marketer, or SEO beginner, this program provides the tools to transform your career.

What You’ll Gain: Elevate Your Professional Skills

Enrolling in Wake Forest University’s Master’s in Digital Marketing program allows you to:

• Accelerate your business career by acquiring in-demand digital marketing skills.
• Lead consumer-centric strategies that resonate with target audiences.
• Master marketing analytics and data visualization to drive informed decisions.
• Design and execute successful digital campaigns that deliver measurable results.
• Become a confident and ethical leader in the digital marketing space.

Career Prospects and Outcomes

Digital marketing continues to be a key driver of growth for companies of all sizes. With traditional marketing mediums like print and broadcast shrinking, the emphasis on digital strategies has never been greater. According to Gartner, 72% of the marketing budget is now allocated to digital marketing. This shift underscores the importance of advanced marketing education in preparing you for roles such as:

• Digital Marketing Manager
• SEO Specialist
• Content Marketing Strategist
• Social Media Manager
• Marketing Analytics Expert

Graduates from this program are well-positioned to lead innovative marketing initiatives and drive business success.

Comprehensive Curriculum: A Deep Dive into Digital Marketing

Wake Forest University’s program offers a robust curriculum that covers essential aspects of digital marketing, ensuring a well-rounded education.

Core Courses

The program includes nine required core courses, including a capstone project, which provide a strong foundation in the following areas:

1. Strategic Digital Marketing and AI
   – Learn to integrate AI into marketing strategies for enhanced effectiveness.
2. Digital Marketing Research, Journey Mapping, and Consumer Analytics
   – Master research techniques to understand and target consumer behavior.
3. Marketing Analytics and Data Visualization
   – Utilize cutting-edge tools to interpret and present marketing data.
4. Content Marketing, Social Media, Storytelling, and Writing for the Digital World
   – Develop compelling content that engages and converts audiences.
5. Digital Design Thinking and the User Experience (UX)
   – Focus on user-centered design to create impactful digital experiences.
6. Leadership, Ethics, and the Legal Landscape of Digital Marketing
   – Navigate the ethical and legal considerations in digital marketing.
7. Digital Marketing Tools and Campaign Analytics: SEM, Display, and Retargeting
   – Gain practical skills in search engine marketing and digital advertising.
8. Social Media Marketing: SEO, Content, and Influencers
   – Leverage social media platforms to boost brand visibility and engagement.
9. Capstone in Digital Marketing: Campaign Consulting
   – Apply your knowledge to real-world projects, creating comprehensive marketing plans.

Electives

Students have the flexibility to tailor their education by choosing electives that align with their career goals, such as:

• Project Management Essentials
• Visual Content Creation and Video Development
• Digital Consumer Psychology and Decision Making
• The Customer Journey: Website and E-commerce Marketing

Admissions Criteria: Your Pathway to Success

Applying to Wake Forest University’s Master’s in Digital Marketing is streamlined for busy professionals. Requirements include:

• Completed online application
• Updated resume
• Bachelor’s degree transcript (unofficial acceptable initially)
• Interview with a Student Success Manager
• Non-refundable $50 application fee

Decisions are typically issued within two business days after submitting all materials, ensuring a swift admissions process.

Why Choose This Program?

Wake Forest University’s Master’s in Digital Marketing stands out in several key areas, providing a superior advanced marketing education:

• Depth and breadth of curriculum: Comprehensive coverage of digital marketing topics.
• Focus on leadership: Develop skills to lead teams and initiatives effectively.
• Integration of AI: Stay ahead with courses incorporating the latest AI technologies.
• Practical, hands-on experience: Learn using current tools and techniques relevant to the industry.
• Engagement with industry leaders: Connect with experts through the Programmatic Advisory Board (PAB), enhancing your professional network.

Meet Digital Marketing Faculty

Learn from experienced professionals who bring real-world insights to the classroom:

• Ged King, Academic Director for Digital Marketing
• Tatia Jordan, Ph.D., Wake Forest University
• Craig Geiger, Wake Forest University
• Lisa Peyton, Wake Forest University
• Susan Wallace, Wake Forest University
• Jeff Campbell, West Marine
• Elizabeth Ricks, Visiting Associate Professor, Analytics
• Kyle Allison, DBA, Wake Forest University
• Patrice Nealon, Wake Forest University
• Juan Jose Hernandez, Wake Forest University

Their expertise ensures you receive a top-tier education tailored to the current demands of digital marketing.

Why Wake Forest?

Wake Forest University is committed to flexibility, accessibility, and academic excellence, making it an ideal choice for advanced marketing education. The university’s mission focuses on accelerating professional growth through cutting-edge educational experiences tailored to adult learners. With flexible delivery options and stackable certificates, you can complete the program at your own pace while gaining market-oriented skills designed with input from industry practitioners.

Additionally, Wake Forest emphasizes character-based leadership and diversity, fostering a supportive and inclusive learning environment.

Join a Community of Ambitious Professionals

Upon graduation, you’ll be part of a network of ambitious professionals shaping the future of digital marketing. The program not only equips you with advanced marketing education but also connects you with industry leaders and peers, enhancing your opportunities for professional growth and success.

Ready to take the next step in your digital marketing career? Visit CMO.SO to explore innovative marketing tools and join a community dedicated to transforming your professional journey.