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11 Underrated AI SEO Tools You Should Be Using in 2025

Meta Description: Uncover 11 underrated AI SEO tools that agencies are leveraging in 2025 to enhance rankings, improve reporting, and excel in AI search.

In the ever-evolving landscape of digital marketing, staying ahead means embracing the latest advancements. By 2025, AI-driven SEO solutions have become indispensable for agencies aiming to optimize rankings, streamline reporting, and excel in AI search environments. While mainstream tools like Ahrefs and SEMrush dominate the scene, numerous underrated AI SEO tools are making significant impacts behind the scenes. Here, we delve into 11 such tools that deserve your attention this year.

1. Writesonic

Best For: Speeding up SEO research and content creation with real-time SEO data.

Writesonic is an all-encompassing content creation platform that leverages AI to research, write, optimize, and publish blog posts seamlessly. Its standout feature, Chatsonic, integrates multiple large language models (LLMs) like GPT-4, Claude, and Gemini to provide actionable SEO insights. From identifying missing alt texts to suggesting new content structures, Writesonic ensures your content is both SEO-friendly and engaging. Additionally, its one-click publishing feature to platforms like WordPress saves valuable time.

2. AirOps

Best For: Automating SEO operations and content production with flexible workflows.

AirOps serves as a customizable AI content operations hub, enabling agencies to automate SEO and content workflows efficiently. By integrating with tools like SEMrush and ChatGPT, AirOps allows users to generate high-quality, on-brand content without increasing headcount. Its intuitive interface and robust integration capabilities make it a powerful SEO command center, perfect for managing large-scale content projects.

3. Rankscale.ai

Best For: Tracking brand visibility across AI search engines by keyword, engine, and region.

Rankscale.ai specializes in Generative Engine Optimization (GEO), allowing precise tracking of brand visibility across AI-driven search platforms like ChatGPT and Perplexity. Its detailed dashboard offers insights into brand performance, topic coverage, and competitor benchmarks. With a flexible credit-based pricing model, Rankscale.ai caters to agencies needing granular tracking without the constraints of traditional subscriptions.

4. SE Ranking AI Overview Tracker

Best For: Monitoring AI-generated overviews and comparing them with organic search results.

SE Ranking’s AI Overview Tracker integrates comprehensive SEO features with AI-specific insights. It tracks your presence in AI-generated answers, compares organic rankings, and provides competitor analysis. This tool is invaluable for understanding how AI impacts your SEO strategy and adjusting accordingly to maintain competitive advantage.

5. Clearscope

Best For: Optimizing human-written content for SEO to achieve faster and higher rankings.

Clearscope excels in content optimization by offering data-driven suggestions that enhance your existing content. Its Content Report tool provides related keywords, readability scores, and “People Also Ask” questions, ensuring your content meets top-ranking criteria. The intuitive Google Docs integration allows for real-time content scoring, making Clearscope a favorite among content marketers focused on quality and SEO performance.

6. Ahrefs AI Content Helper

Best For: Ahrefs users seeking to optimize content around real search intent without over-optimizing.

Integrated within the Ahrefs suite, the AI Content Helper aids in aligning your content with genuine search intent. It offers comprehensive topic coverage, competitor-backed insights, and smart AI assistance without forcing keyword density. Features like meta title and description generation streamline the SEO optimization process, ensuring your content is both user-friendly and search engine optimized.

7. Whatagraph

Best For: Creating accurate, stunning, and scalable SEO reports for clients or executives in minutes.

Whatagraph simplifies SEO reporting by aggregating data from multiple platforms into visually appealing reports. Its AI-driven summary feature transforms raw data into comprehensible narratives, making it easier to communicate SEO performance to stakeholders. With seamless integrations and automated report delivery, Whatagraph saves time while providing comprehensive insights.

8. DataforSEO

Best For: Extracting real-time SEO data at scale to build custom tools, dashboards, or reporting workflows.

DataforSEO offers a robust API platform that provides direct access to raw SEO data, enabling agencies to create bespoke tools and dashboards. Whether it’s retrieving keyword metrics, backlink profiles, or SERP data, DataforSEO supports scalable SEO solutions without the overhead of maintaining complex data pipelines. Its pay-as-you-go model offers flexibility for agencies of all sizes.

9. Pitchbox

Best For: Automating backlink-building and outreach processes.

Pitchbox streamlines the entire backlink-building workflow, from prospecting to personalized email campaigns. It integrates with top SEO tools and automates follow-ups, ensuring effective and efficient outreach. With features like SmartTemplates™ and a built-in SEO CRM, Pitchbox enhances the link-building process, making it easier to manage and track campaign performance.

10. Ranking Raccoon

Best For: Acquiring backlinks from authority sites through a community-based platform.

Ranking Raccoon operates as a community-driven link-building platform where users can connect directly with verified website owners. This peer-to-peer approach ensures high-quality backlink opportunities without the spam often associated with automated outreach. With a user-friendly interface and a high reply rate, Ranking Raccoon simplifies the link-building process for agencies looking to enhance their SEO strategies.

11. Indexly

Best For: Automating the indexing of web pages to ensure faster discovery by search engines.

Indexly automates the submission of new and updated web pages to search engines like Google, Bing, and Yandex. By eliminating manual submissions and speeding up the indexing process, Indexly ensures your content is discovered quickly, leading to faster rankings and increased organic traffic. Its performance analytics feature provides insights into impressions, clicks, and keyword rankings, allowing for real-time strategy adjustments.

Conclusion

As AI continues to reshape the SEO landscape, integrating the right AI-driven SEO solutions becomes crucial for maintaining competitive edge. These 11 underrated tools offer unique functionalities that can enhance your SEO strategy, streamline workflows, and improve overall performance. By leveraging these AI-powered tools, agencies can stay ahead of the curve and achieve superior results in the dynamic world of digital marketing.

Ready to elevate your SEO strategy with cutting-edge AI solutions? Explore CMO.SO today!

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