Discover 11 underrated AI SEO tools that agencies are using in 2025 to enhance rankings, improve reporting, and dominate Google and AI search results.
Introduction
SEO remains a critical component of digital marketing in 2025, evolving beyond traditional Google rankings to encompass AI-driven search engines and large language models (LLMs) like ChatGPT and Perplexity. To stay competitive, agencies are leveraging advanced AI SEO tools that streamline processes, enhance accuracy, and provide deeper insights. This article explores 11 underrated AI SEO ranking tools in 2025 that are transforming the way agencies optimize and report on their SEO strategies.
1. Writesonic
Best for: Speeding up SEO research and content creation with real-time data.
Writesonic is an all-in-one AI-powered SEO platform that facilitates research, writing, optimization, and publishing. Its standout feature, Chatsonic, integrates multiple LLMs like GPT-4 and Claude, providing real-time data from tools such as Google Search Console and Ahrefs. Agencies appreciate its ability to generate actionable SEO insights, such as identifying missing alt texts and optimizing content structure. While the AI writer may require some tweaking for tone, Writesonic offers comprehensive customization options, making it a versatile tool for scalable content creation.
2. AirOps
Best for: Automating SEO operations and content production from a single platform.
AirOps combines the power of large language models with flexible templates and seamless integrations with tools like SEMrush and Perplexity. It allows agencies to automate tasks such as content briefs, long-form articles, and internal linking, all while maintaining brand voice through customizable Brand Kits. AirOps serves as an SEO command center, offering full control over content workflows without the need for coding. Its robust integration capabilities make it ideal for agencies managing multiple brands and large-scale content operations.
3. Rankscale.ai
Best for: Tracking brand visibility across AI search engines with precision.
Rankscale.ai specializes in Generative Engine Optimization (GEO), enabling agencies to monitor their brand’s presence on AI search engines like ChatGPT and Perplexity. It provides detailed insights into keyword performance by engine and region, offering an “AI search readiness score” based on content quality, authority, technical SEO, and engagement. Rankscale’s pay-as-you-go model ensures flexibility, making it an essential tool for agencies needing granular tracking and analysis of AI-driven search visibility.
4. SE Ranking AI Overview Tracker
Best for: Granular tracking of AI overviews in search results.
SE Ranking’s AI Overview Tracker is a comprehensive tool that monitors how brands appear in Google’s AI-generated answers. It provides insights into keyword triggers, organic-AI overlap, and competitor presence in AI overviews. Unlike specialized GEO tools, SE Ranking offers a full suite of SEO features alongside its AI tracking capabilities, making it a versatile option for agencies seeking both traditional SEO tools and advanced AI oversight.
5. Clearscope
Best for: Optimizing human-written content for faster, higher rankings.
Clearscope excels in content optimization, offering data-backed suggestions to enhance SEO performance. By analyzing top-ranking pages, Clearscope identifies essential keywords and topics, helping agencies refine their content strategy. Its integration with Google Docs and live content scoring ensures seamless optimization without disrupting the writing process. Clearscope’s focus on semantic relevance and readability makes it a favorite among agencies committed to high-quality, SEO-friendly content.
6. Ahrefs AI Content Helper
Best for: Optimizing content based on real search intent without over-optimization.
Ahrefs’ AI Content Helper integrates directly into the Ahrefs suite, providing real-time insights into search intent and content gaps. It helps agencies create content that aligns with user intent and adheres to Google’s standards, minimizing the risk of over-optimization. Features like meta title and description generation, along with AI-driven content feedback, make it a valuable addition for agencies already using Ahrefs for their SEO needs.
7. Whatagraph
Best for: Creating accurate, visually appealing SEO reports quickly.
Whatagraph is a reporting platform that consolidates data from various SEO tools into comprehensive, branded reports. Its AI-powered summaries and real-time data integration simplify the reporting process, allowing agencies to present clear and engaging performance metrics to clients and stakeholders. Whatagraph’s customizable templates and automated report delivery ensure that agencies can provide timely, professional reports without the hassle of manual data compilation.
8. DataforSEO
Best for: Accessing real-time SEO data at scale for custom tools and dashboards.
DataforSEO offers a robust API platform that delivers raw SEO data, enabling agencies to build bespoke SEO tools and workflows. From SERP data to backlink profiles, DataforSEO provides the foundational data necessary for advanced SEO strategies. Its flexible, pay-as-you-go pricing model allows agencies to scale their data usage according to project needs, making it a cost-effective alternative to more expensive SEO platforms.
9. Pitchbox
Best for: Automating backlink building and outreach efforts.
Pitchbox streamlines the link-building process by automating prospecting, personalized email campaigns, and follow-ups. It integrates with top SEO tools and includes a built-in CRM tailored for link builders. Agencies can use Pitchbox to efficiently manage their outreach campaigns, track responses, and measure link placement success. Its advanced personalization features and detailed reporting capabilities make it an essential tool for scalable link-building initiatives.
10. Ranking Raccoon
Best for: Acquiring high-quality backlinks from verified authority sites.
Ranking Raccoon is a community-driven platform that facilitates direct connections between website owners for backlink exchanges. By ensuring that all sites are manually vetted, it guarantees high-quality backlink opportunities. Unlike automated outreach tools, Ranking Raccoon offers a more personalized approach to link building, resulting in higher engagement rates and more secure link placements. Its user-friendly interface and free trial make it an attractive option for agencies focused on ethical and effective backlink strategies.
11. Indexly
Best for: Automating the indexing process to ensure rapid content discovery by search engines.
Indexly automates the submission of new and updated web pages to search engines, ensuring faster indexing and improved rankings. Agencies can connect their Google Search Console accounts to enable daily sitemap scans, automatic submissions, and real-time indexing updates. Indexly’s performance analytics provide insights into impressions, clicks, and keyword rankings, allowing agencies to fine-tune their indexing strategies and maximize organic traffic.
Conclusion
As SEO continues to evolve in 2025, leveraging the right AI-powered tools is essential for agencies aiming to enhance their SEO strategies and deliver superior results to clients. The 11 underrated AI SEO ranking tools highlighted in this article offer a range of capabilities, from content optimization and backlink building to comprehensive reporting and real-time data access. By integrating these tools into their workflows, agencies can stay ahead of the competition and ensure their clients dominate both traditional and AI-driven search landscapes.
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